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3 Tactics to Increase Website Conversions

by Bethany Handy on January 23, 2015

What the heck are website conversions?

According to Google, website conversions are: “... the users who take a desired action on your website. The archetypical example of conversion rate is the percentage of website visitors who take action on the site.”

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3 Proven Tips to Shorten Your Sales Cycle

by Bethany Handy on January 16, 2015

The sales cycle is the time it takes to complete a sale with a customer.

There are many things that impact the length of the sales cycle: the customer’s mindset, pricing, the types of goods and services that are being offered and contract terms to name a few.

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5 Tips to Creating Killer Content

by Bethany Handy on January 12, 2015

Today, search engine optimization has effectively morphed into content marketing.

As a result, it's important you effectively engage your audience with great, helpful and engaging content.

However, this goal is often much more difficult than it seems. To help you get started, you can use the following tips to fuel your content marketing campaign and create killer content.  

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Three Marketing Trends that Should be on Your Radar for 2015

by Bethany Handy on January 8, 2015

New marketing trends pop up every year, but what do you need to implement?

The New Year gives you an excellent opportunity to refine and improve your current marketing strategy.

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Two Things Marketers Should (and Shouldn't) Spend Their Budgets On in 2015

by Chris Handy on January 2, 2015

Recently, I have been looking back at how much has changed in the last few years. In doing some research for this post, I discovered that the original iPhone was launched about seven and a half years ago. Specifically June 29th 2007, which happens to be the day before I married my lovely wife.

Seven and a half years. How much has changed since then? Not just in marketing, but in life?

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The Definitive Guide to Hiring an Inbound Marketing Agency

by Bethany Handy on December 29, 2014

With the new year quickly approaching you may be looking to hire an inbound marketing agency to help you achieve your marketing goals in 2015. With so many agencies vying for your business how do you find the agency that best meets your needs? Here are some tips to help you find the right partner agency for your specific goals.

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New Business Website Launch Advice

by Chris Handy on December 17, 2014

Are you launching a new business?

After advising thousands of entrepeneurs and new business owners on how to get started with launching a new website, I've learned a few best practices to get your website launched quickly.

Read on for more...

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Topics: Marketing

Brand Mistakes & the Social Media Faux Paus Witch-Hunt

by Chris Handy on November 19, 2014

The social media mob is more violent-natured than Cosa Nostra. When brands screw up, the witch-hunt begins. You may have noticed this in the past couple of years. People of all kinds calling for brands' heads when an insensitive social media post is made.

In this post, we'll explore some examples of the mob mentality that emerges from these mistakes and a framework for your brand to handle these situations.

Keep Reading...

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Topics: Social Media

Three Ways That Service or Product Pages Can Fall Flat

by Chris Handy on November 10, 2014

Are your product and service pages hurting or helping you?


 

In business, we often become so engrossed in our process, that we forget that our prospects do not know our lingo, our acronyms or much about the nuts and bolts of our product or service. 

This is why most service pages fall flat for our prospects.

For the rest of the article, I'll simply refer to "service pages" rather than "product or service pages" Cool by you?

Some of you might have noticed that your service pages have a particularly high "bounce rate". In other words, a high percentage of people who view these pages leave your site, likely never to return. 

In this post, I am going to share three ideas that are meant to help you create more relevant, engaging and sticky product & service pages by:

  1. Identifying with the prospect
  2. Building trust 
  3. Being direct on next steps

So keep reading, and lets see if any of these apply to you.

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Quick Tips for Conducting a Buyer Persona Interview

by Bethany Handy on November 7, 2014

Buyer personas, or fictional portrayals of your ideal consumer, can help you better understand your target market.

Creating a buyer persona can be challenging, however, because even though the persona is fictional portrayal, it also needs to be realistic. Conducting a buyer persona interview with real customers can help you shape your personas into valuable marketing tools.

You may understand your ideal customer to be a "stay-at-home mom" or your "average traveling businessman," however, having discussions with actual customers can provide you with relevant information such as shopping habits or unique needs. Here are five quick tips to conducting a buyer persona interview that will glean as much worthwhile information as possible.

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