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How Lawyers Can Use Social Media to Grow Their Law Firm

by Bethany Handy on April 28, 2016

When used effectively, social media platforms such as LinkedIn, Twitter, and Facebook can be valuable and cost-effective tools for growing a law firm, providing more consistent results than paid advertising or paid listings.

Social media works for lawyers and law firms because it’s both social and personal.

It can be used to establish long-term relations with existing clients as well as attract new clients, in an organic and unobtrusive way. Regardless of your area of practice or the size of your firm, here is an essential strategy for using social media to grow your law firm.

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The Truth About FindLaw

by Bethany Handy on April 27, 2016

If you are a lawyer or work in the legal field, you’ve probably heard of FindLaw already – it claims to be “the nation’s #1 website for legal information, with four million unique visitors each month."

FindLaw helps individuals and organizations access legal information and find a lawyer who can solve their legal problems.

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Increase Top Line Revenue by Automating Steps in the Sales Process

by Bethany Handy on April 22, 2016

Your sales process is the key to revenue generation, with a faster sales cycle leading to increased revenue.

Having a fast sales cycle means that your sales people can concentrate on generating and closing leads without spending too much time on administration.

One of the many ways in which you can speed up your sales cycle is to automate steps that can otherwise be tedious and frustrating, such as quoting and inventory management.

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Does Email Marketing Work for the Legal Industry?

by Bethany Handy on April 21, 2016

Email marketing can be a valuable asset for lawyers, law practices, and law firms.

While it does require more work than buying Google ads or paying your way to the top of a legal services listing in your area, it’s easy to measure, inexpensive, and extremely effective at bringing in new clients and retaining old ones.

If you are not using email marketing, you are losing a major opportunity to increase your reach and grow your practice.

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4 Topics Your Legal Website Must Address

by Bethany Handy on April 20, 2016

In today’s competitive online environment, lawyers as well as law practices who want to use the Internet as a powerful tool for generating leads and growing their practice must invest time and energy into developing an informative, authoritative, and easy to navigate website.

It’s no longer enough for lawyers and legal practices to have a website; the website must address specific topics which are of particular concern for visitors and potential clients, and to do it effectively.

Discover what these topics are and why they are so important.

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4 Reasons Inbound Marketing is Not Right for Your Law Firm

by Bethany Handy on April 19, 2016

Inbound marketing can bring you clients easily and inexpensively, but it’s not for everyone.

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Why Inbound Marketing Works for Legal Professionals

by Bethany Handy on April 18, 2016

Ever feel like you’re wasting money on your yellow page ads or direct mail?

Well, the truth is, you probably are.

If the only way you are trying to bring clients in is through direct mail and advertising you are making a mistake. Direct mail and yellow page ads can be ineffective, and costly. There’s a better way to reach your ideal client - Inbound Marketing.

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How Much Does Inbound Marketing Cost for Legal Firms?

by Bethany Handy on April 8, 2016

If you’ve decided to start an Inbound Marketing campaign, then you may be wondering how much it’s going to cost you.

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The Future of Sales

by Chris Handy on April 7, 2016

The relationship between prospects and salespeople has changed.

Customers don’t want the “big reveal” or to be “pitched” to.

Instead, they want to be engaged, educated, and informed, through channels of their own choosing. These include blogs, websites, social networking sites, and a variety of content that goes beyond text-based information, including videos and images.

It is by harvesting the power of inbound, content, social media marketing, and organic search engine optimization rather than focusing on conventional, salesly marketing tactics that companies can attract new customers and retain existing ones.

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Why Inbound Marketing Works for Companies with a Complex Sales Process

by Bethany Handy on April 5, 2016

Inbound marketing can be effective for businesses across industries, but it can be especially useful for companies with a complex sales process and a lengthy sales cycle.

Inbound marketing is a great way to demystify sophisticated products and services and make prospects understand what problem you are solving and how.

More than shedding light on your offerings and educating your customers, inbound marketing can help you guide your audience through a complex sales process with multiple factors that influence their decision.

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