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Using Data and Analytics to Demonstrate the Value of Inbound Marketing

by Bethany Handy on July 30, 2015

Organizations are putting a lot of different pieces into their marketing mix, including SEO, social media, content strategy, and customer-focused campaigns.

Many, however, focus too much on the production piece and haven’t started integrating analytics into their inbound marketing strategy. Others have integrated data and analytics, but are unsure what to do with the results. How can you demonstrate the value of inbound marketing without proper tracking, analysis, and follow-up actions?

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The Link Between Content Marketing and Sales Enablement 

by Chris Handy on July 28, 2015


In an age where customers respond to valuable information and flee from hokey sales pitches, salespeople have started embracing content that converts leads to sales.

The (good) problem is the increasing demand for content at each selling stage that benefits every type of customer. The link between content marketing and sales enablement produces a healthy mix of content that attracts customers, makes sales, and improves business performance. But how can work together to produce the content that drives those results?

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6 Reasons Why You’re Missing Your Sales Goals This Year

by Chris Handy on July 16, 2015

Sales professionals look forward to having end-of-year conversations with their manager just as much as husbands enjoy seeing the in-laws for Christmas.

Because let’s face it, if you’re not performing well, why would you want to have that conversation?

Most sales pros don’t realize all other factors that contribute to nailing sales goals. It’s the stories behind the numbers that can have a positive impact if addressed proactively.

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Swag for On-site Apartment Management Teams: The Good, The Bad and The Ugly

by Bethany Handy on July 15, 2015

So you want to get your foot in the door with a new on-site management team, or you are looking to delight some of your current customers and you're thinking a letter opener with your company's logo on it will do the trick- think again.

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3 Ways Growth Hackers Will Save Your Business This Year

by Bethany Handy on July 14, 2015

Most marketers might tell you that growth hacking isn’t new, that it’s been around for years and that maybe even they themselves practice some form of it.

They’re probably not wrong, but it wasn’t until recently that the term “growth hacker” was actually created.

Since a label has officially surfaced, it’s important to define it so there are no misconceptions about what it is and what it isn’t.

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4 Skills Sales & Marketing Teams Need Now to Improve Customer Engagement

by Chris Handy on July 13, 2015

Stuck in the middle of a sales and marketing turf war?

You’re not alone. Many organizations go through the same headache. Marketing brings the leads to the yard. Sales gives feedback that there aren’t enough leads or that they’re not good enough. Who’s to blame?

Both parties actually. There are skills that both departments can learn to avoid the vicious cycle and work together to improve lead generation and customer engagement.

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4 Reasons Why Hiring a Sales Consultant Is a Great Decision

by Bethany Handy on July 8, 2015

Can your sales use a boost?

Consider hiring a sales consultant to help get you back on track. Now before you exit this post entirely, know that hiring the right consultant can benefit your business in the long run.

In this blog, learn why it’s important to seek outside expertise to increase sales performance. Making the investment may hurt like pulling off a Band-Aid at first, but done right, it could provide invaluable benefits with a fantastic payoff.

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How Teams can Build and Share Resources in Evernote

by Chris Handy on July 7, 2015

At first glance, Evernote may seem better suited for personal use than for use with a team. But while it’s true that the notebooks, calendars, and reminders are all amazing tools for personal organization, they can also be used effectively with teams. In fact, Evernote has the potential to make building and sharing resources and content with your team easier than it has ever been.

As a team leader, one of your main goals is to effectively share content and resources in a quick and simple manner that gives your team members the resources they need while also saving you time. So how can you use Evernote to streamline this process?

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Topics: Evernote

Inbound Marketing and the Multifamily Industry

by Bethany Handy on July 6, 2015

After spending 13 years in the property management world I became very accustomed to move-in specials and concessions.

Many onsite team members believe they need pricing incentives and specials to compete. Now being a part of the inbound marketing world I see the biggest way an apartment community can compete is by providing value. I believe many apartment hunters are looking for more than just four walls. They are truly looking for a place to call home, one where they are more than an apartment number.

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4 Reasons Evernote is a Content Marketer's Dream

by Chris Handy on July 3, 2015

Content marketers wear many hats. If you work in this field, you know that you have to be simultaneously managing existing marketing campaigns while brainstorming new ideas and creating fresh content.

Because of this, it is all too easy to become overwhelmed while trying to keep everything organized. In the best case, you may feel frustrated with the overflow of information, and in the worst case, you may forget an extremely important task, which could jeopardize a campaign or a relationship with a client.

This is where Evernote comes in. Evernote can help you collect ideas, develop and share new content, keep track of your schedule, and even have productive meetings with your team. So what are a few reasons why every content marketer should try Evernote?

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Topics: Evernote

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