Our favorite marketing tool just got a little more “salesy”, but in a good way. More on the new HubSpot CRM & Sales Accelerator Product “Sidekick” down the page.
When we first discovered HubSpot, we learned that it was a company dedicated to furthering the business growth of its clients by providing a suite of marketing tools and education. Since adopting HubSpot and becoming partners, we have drastically increased the lead generation power of not only our own site, but of our clients. Now, HubSpot has changed the game for us again.
"The traditional sales process in broken. Instead of 'always be closing,' the next generation of sales leads will 'always be helping.’" - Brian Halligan
Today, at their keynote at this years INBOUND conference, Brian Halligan & Dharmesh Shah announced their next generation of Sales Accelerator and CRM tools to the public.
I can say that I am thoroughly impressed. It is really the ease of use compared to Salesforce that makes this product special. In the past, converting a lead into an opportunity or deal was a process that took several steps across two pieces of software. With HubSpot CRM, you can create a deal right on the contact record.