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What "Breastaurants" Can Teach Us About Marketing Personas

by Chris Handy on May 20, 2015

I have never been to a Twin Peaks restaurant, but I am from Texas, and I've driven by their locations on our beautiful highways.

Media uproar following the brutal shootout between biker gangs at one of their locations this week is abundant. Much of the anger is aimed toward the restaurant itself.

Now, I'm not here to speak to the idea that the "breastaurant" was negligent during the incident. I was not there, and I don't think many of the pundits were either.

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Why a Marketing Degree Isn't Always Enough for Hiring Managers Anymore

by Chris Handy on May 8, 2015

Have you ever heard the sad story of an MBA removing their masters degree from their resume so as not to appear overqualified in a tough job market?

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Topics: HubSpot

Increase Revenue by Automating Steps in the Sales Process

by Bethany Handy on April 14, 2015

Your sales process is the key to revenue generation, with a faster sales cycle leading to increased revenue.

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Collecting the Right Data to Evaluate Your Inbound Marketing Efforts

by Bethany Handy on April 13, 2015

We live in a world awash with numbers and metrics, but what information should you use to make choices about your business?

What website content attracts visitors? How much does that content costs? Are those visitors become customers? -- Collecting the right data will make your inbound marketing decisions easier and more efficient.

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3 Signs Your Website Needs Help

by Bethany Handy on April 6, 2015

In this current era where commerce is dominantly ruled by the Internet, it is important to have a website which not only offers your services, but looks good and behaves well.

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Your Lead Response Time Sucks… Fix It!

by Chris Handy on February 4, 2015

In the Internet Age, there is a culture of right now.

We are no longer living in a time when written messages can take up to two weeks to reach their destination. No—communication is instant.

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3 Tactics to Increase Website Conversions

by Bethany Handy on January 23, 2015

What the heck are website conversions?

According to Google, website conversions are: “... the users who take a desired action on your website. The archetypical example of conversion rate is the percentage of website visitors who take action on the site.”

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3 Proven Tips to Shorten Your Sales Cycle

by Bethany Handy on January 16, 2015

The sales cycle is the time it takes to complete a sale with a customer.

There are many things that impact the length of the sales cycle: the customer’s mindset, pricing, the types of goods and services that are being offered and contract terms to name a few.

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5 Tips to Creating Killer Content

by Bethany Handy on January 12, 2015

Today, search engine optimization has effectively morphed into content marketing.

As a result, it's important you effectively engage your audience with great, helpful and engaging content.

However, this goal is often much more difficult than it seems. To help you get started, you can use the following tips to fuel your content marketing campaign and create killer content.  

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Three Marketing Trends that Should be on Your Radar for 2015

by Bethany Handy on January 8, 2015

New marketing trends pop up every year, but what do you need to implement?

The New Year gives you an excellent opportunity to refine and improve your current marketing strategy.

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