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Perceived Dishonesty is Costing You

by Bethany Handy on October 13, 2016

In April of this year we had a house fire.

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How to Write Compelling Email Copy

by Bethany Handy on August 19, 2016

Whether you manage the marketing efforts of a small business or a large organization, email marketing can be a highly effective marketing strategy for you, provided that the emails you send are compelling.

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Analyzing the Results of Your Email Marketing Campaign

by Bethany Handy on August 12, 2016

Whether you send a few emails to a small local audience or thousands of emails to a large, highly segmented list, the value of your email marketing will largely depend on your ability to analyze, compare, and act on the results you’re getting.

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Topics: Email Marketing

Crafting the Perfect Email Subject Line

by Bethany Handy on August 5, 2016

In today’s crowded inboxes, the subject line often makes the difference between emails that get opened and those that don’t.

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Email Design Best Practices

by Bethany Handy on July 20, 2016

Today, people open emails on a wide variety of devices, using many different email clients and applications.

For email marketers, this raises many email design challenges.

At the end of the day, emails are only as good as their design – a poor design will defeat even great email content, keeping open rates and click-through rates low, and conversions even lower.

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Topics: Email Marketing

Planning Your Email Marketing Campaigns

by Bethany Handy on July 11, 2016

Email marketing has the power to improve conversions, increase your ROI, and address your customers’ most pressing problems in a direct and effective way.

But running a successful email marketing campaign requires more than great email copy.

It requires careful organization and attention to detail, especially if you use segmentation to target different groups within your audience.  

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Topics: Email Marketing

Using Email as a Sales Tool

by Bethany Handy on July 1, 2016

In spite of the advent of social marketing mediums and technologies, good old email remains a powerful sales tool for marketers who use it wisely.

Universal and easy to use, email is a personal and comfortable medium for billions of people around the world.

Regardless of what you are selling or the industry you are active in, a large percentage of your audience is probably already using email on a daily basis – that’s a great reason to start harnessing the power of email as a sales tool.

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Topics: Email Marketing

How to Use Deals in HubSpot CRM - Tutorials + Links

by Chris Handy on June 20, 2016

Creating deals in the HubSpot CRM is simple, but here are a lot of options and settings.

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Topics: HubSpot

The Role of Buyer Personas in Email Marketing

by Bethany Handy on June 16, 2016

Email marketing remains one of the most effective ways to reach existing customers as well as prospective customers, having higher conversion rates than social media marketing and costing less than paid advertising.

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The Art of Creating Killer Email Subject Lines

by Bethany Handy on June 13, 2016

Over 205 billion emailsare sent and received every day according to Radicati, yet many of these never get opened.

This is especially true of emails marketers and businesses send to prospective customers.

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Topics: Email Marketing

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