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Prioritizing Your Sales Pipeline - Increase Sales With Lead Scoring

by Bethany Handy on October 1, 2014

Lead scoring is a significant and productive part of sales management. By tracking the prospect's behaviors and activities on the web, you can determine their level of interest in your company’s solution.

Most marketers know the importance of lead scoring. It helps align sales and marketing objectives when both teams can agree on a great and in the alternative a not-so-great lead, plus it makes the sales organization more efficient by letting them spend their valuable time only on the leads that are the most sales probable.

There are some venues of lead intelligence, behaviors and activities  many expert marketers consider in lead scoring points for their sales. You can get started with a company program for  your lead scoring that  gives your sales and marketing teams valuable information about your company leads.

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HubSpot Adds New Sales Accelerator and a Free CRM to Its Offering

by Chris Handy on September 16, 2014

Our favorite marketing tool just got a little more “salesy”, but in a good way. More on the new HubSpot CRM & Sales Accelerator Product “Sidekick” down the page.

When we first discovered HubSpot, we learned that it was a company dedicated to furthering the business growth of its clients by providing a suite of marketing tools and education. Since adopting HubSpot and becoming partners, we have drastically increased the lead generation power of not only our own site, but of our clients. Now, HubSpot has changed the game for us again.

"The traditional sales process in broken. Instead of 'always be closing,' the next generation of sales leads will 'always be helping.’" - Brian Halligan

Today, at their keynote at this years INBOUND conference, Brian Halligan & Dharmesh Shah announced their next generation of Sales Accelerator and CRM tools to the public.

I can say that I am thoroughly impressed. It is really the ease of use compared to Salesforce that makes this product special. In the past, converting a lead into an opportunity or deal was a process that took several steps across two pieces of software. With HubSpot CRM, you can create a deal right on the contact record.

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Topics: HubSpot

Inbound Marketing Best Practices for the Healthcare Industry

by Bethany Handy on September 6, 2014

Healthcare Marketing Is Changing.

Private practices and hospitals have more and more difficulty attracting quality patients these days. The figurative "death" of the yellow pages and the onslaught of new digital channels haven't made things any easier on healthcare marketers. If they don’t want to see your messaging, there are many ways that they can just tune out.

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Is Content Marketing a Fad?

by Chris Handy on September 5, 2014

If you listen to what some industry “pros" are saying on the interwebs, you might have heard something like this: “Content marketing is a fad and is not a sustainable strategy.”

I’m here to discuss that point and to provide some insight into what content marketing actually is, and whether or not it is worth your time. 

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Topics: Marketing

Why Inbound Marketing Works for the Commercial Real Estate Industry

by Bethany Handy on August 20, 2014

Unless a commercial real estate website attracts the right kind of traffic, it's essentially worthless to the agent or firm maintaining the site. Anyone is capable of finding a website through a search query but real estate agents dealing with commercial properties don't want just anybody landing on their pages. They want what HubSpot refers to as buyer personasor "holistic ideals" of what lucrative visitors represent. One great way to discover these personas essential to reaching your goals is by developing a competent inbound marketing strategy.

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Topics: Real Estate

Four Inbound Marketing Myths Busted

by Bethany Handy on August 6, 2014

Inbound marketing is the process of attracting potential customers to your business by providing useful and relevant content that meets each potential customer where they are in the buying cycle. Inbound marketing is becoming more and more popular, leading some business owners and marketers to take a few myths about inbound marketing as truths. While there is some truth to these ideas, believing them fully can actually be harmful to your business. Make sure that you have all the information before you buy into these common myths.

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Contextual Marketing, Rainy Days & Tacos: What B2B Can Learn

by Chris Handy on July 17, 2014

In our little corner of the world, Magnolia Avenue, there are many restaurants to choose from. With expansive sidewalks and heavily regulated traffic, our agency is located in probably the most walkable neighborhood in Fort Worth, Texas.

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Topics: Marketing

Can CIO's and CMO's Work Together?

by Chris Handy on July 14, 2014

I read an article this morning called "Digital transformation: CIO / CMO and the crisis of confidence".

The author warns CIO's that they need to stay relevant as Marketing gets more of the overall IT budget. It encourages the CIO to fight to stay relevant. It is right to do so, as SAAS (Software as a Service) tools essentially eliminate the need for network administration for these functions.

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VIDEO: Inbound Success Workshop July 2014 w/ Sarah Bedrick

by Chris Handy on July 9, 2014


In this episode of the Inbound Success Workshop we have Sarah Bedrick joining us. 

Program Leader
HubSpot Academy Introductory Training

Sarah is one of the founding members of the HubSpot Academy team and is currently leading the charge for all of the introductory content. She researches and implements innovative ways to help HubSpot customers achieve their professional goals.

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Topics: Webinars

Tips for Creating Your Content Marketing Strategy

by Bethany Handy on June 3, 2014


Content doesn’t always mean simply web copy that appears on your site. In a world that relies heavily on social media, it also means keeping up with valuable content in every aspect outside of your site. It is up to you to schedule enriching and compelling content on every page that appears to be associated with your business on a regular basis. This is your content marketing strategy. Done well, it can work for you to bring in new leads and create more and more business within your target industry.

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