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Increase Revenue by Automating Steps in the Sales Process

by Bethany Handy on April 14, 2015

Your sales process is the key to revenue generation, with a faster sales cycle leading to increased revenue.

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Collecting the Right Data to Evaluate Your Inbound Marketing Efforts

by Bethany Handy on April 13, 2015

We live in a world awash with numbers and metrics, but what information should you use to make choices about your business?

What website content attracts visitors? How much does that content costs? Are those visitors become customers? -- Collecting the right data will make your inbound marketing decisions easier and more efficient.

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3 Signs Your Website Needs Help

by Bethany Handy on April 6, 2015

In this current era where commerce is dominantly ruled by the Internet, it is important to have a website which not only offers your services, but looks good and behaves well.

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Your Lead Response Time Sucks… Fix It!

by Chris Handy on February 4, 2015

In the Internet Age, there is a culture of right now.

We are no longer living in a time when written messages can take up to two weeks to reach their destination. No—communication is instant.

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3 Tactics to Increase Website Conversions

by Bethany Handy on January 23, 2015

What the heck are website conversions?

According to Google, website conversions are: “... the users who take a desired action on your website. The archetypical example of conversion rate is the percentage of website visitors who take action on the site.”

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3 Proven Tips to Shorten Your Sales Cycle

by Bethany Handy on January 16, 2015

The sales cycle is the time it takes to complete a sale with a customer.

There are many things that impact the length of the sales cycle: the customer’s mindset, pricing, the types of goods and services that are being offered and contract terms to name a few.

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5 Tips to Creating Killer Content

by Bethany Handy on January 12, 2015

Today, search engine optimization has effectively morphed into content marketing.

As a result, it's important you effectively engage your audience with great, helpful and engaging content.

However, this goal is often much more difficult than it seems. To help you get started, you can use the following tips to fuel your content marketing campaign and create killer content.  

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Three Marketing Trends that Should be on Your Radar for 2015

by Bethany Handy on January 8, 2015

New marketing trends pop up every year, but what do you need to implement?

The New Year gives you an excellent opportunity to refine and improve your current marketing strategy.

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Two Things Marketers Should (and Shouldn't) Spend Their Budgets On in 2015

by Chris Handy on January 2, 2015

Recently, I have been looking back at how much has changed in the last few years. In doing some research for this post, I discovered that the original iPhone was launched about seven and a half years ago. Specifically June 29th 2007, which happens to be the day before I married my lovely wife.

Seven and a half years. How much has changed since then? Not just in marketing, but in life?

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The Definitive Guide to Hiring an Inbound Marketing Agency

by Bethany Handy on December 29, 2014

With the new year quickly approaching you may be looking to hire an inbound marketing agency to help you achieve your marketing goals in 2015. With so many agencies vying for your business how do you find the agency that best meets your needs? Here are some tips to help you find the right partner agency for your specific goals.

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