Are your product and service pages hurting or helping you?
In business, we often become so engrossed in our process, that we forget that our prospects do not know our lingo, our acronyms or much about the nuts and bolts of our product or service.
This is why most service pages fall flat for our prospects.
For the rest of the article, I'll simply refer to "service pages" rather than "product or service pages" Cool by you?
Some of you might have noticed that your service pages have a particularly high "bounce rate". In other words, a high percentage of people who view these pages leave your site, likely never to return.
In this post, I am going to share three ideas that are meant to help you create more relevant, engaging and sticky product & service pages by:
- Identifying with the prospect
- Building trust
- Being direct on next steps
So keep reading, and lets see if any of these apply to you.