Lead scoring is a significant and productive part of sales management. By tracking the prospect's behaviors and activities on the web, you can determine their level of interest in your company’s solution.
Most marketers know the importance of lead scoring. It helps align sales and marketing objectives when both teams can agree on a great and in the alternative a not-so-great lead, plus it makes the sales organization more efficient by letting them spend their valuable time only on the leads that are the most sales probable.
There are some venues of lead intelligence, behaviors and activities many expert marketers consider in lead scoring points for their sales. You can get started with a company program for your lead scoring that gives your sales and marketing teams valuable information about your company leads.