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How to Master Email Lead Nurturing

by Chris Handy on November 18, 2015

If you’re reading this blog, perhaps you’ve already decided to upgrade your email blast campaign to a nurture-based email marketing campaign.

These campaigns can be powerful when conducted correctly; converting leads to clients and helping you build relationships based on customer preference data that will generate revenue for years to come. However, they do require expertise and careful planning and execution to be effective.

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6 Tips to Make Marketing Data Work for You

by Chris Handy on November 9, 2015

We live in a world awash with numbers and metrics, but what information should you use to make choices about your business?

What website content attracts visitors, how much that content costs, whether those visitors become customers -- collecting the right marketing data will make your inbound marketing decisions easier and more efficient.

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Why Financial Service Companies Need a Content Marketing Strategy

by Chris Handy on October 22, 2015

Harnessing the power of the Internet is something nearly every company is trying to do.

Whether it’s through social media, video advertising, or paid advertising, you would be hard pressed to find a company that isn’t interested on reaching customers online. But one thing that is often overlooked, especially by many financial service companies, is a content marketing strategy.

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The 4 Deadly Sins of Handling Inbound Leads

by Chris Handy on October 16, 2015

Managing the inbound leads process is no easy task. There’s always a better and simpler way to improve lead management efforts to get the results you and your business needs.

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Topics: Sales

5 Reasons an Outside Inbound Agency can Maximize Your HubSpot Investment

by Chris Handy on September 8, 2015

Have you found yourself in one of the following situations?

  1. You’ve purchased HubSpot services, started using HubSpot tools, but are at a loss on whether or not you’re getting inbound marketing right.
  2. You’ve been using HubSpot services and tools for a while now, but are not seeing the results you need. Despite completing the training courses and doing the research, you’re unsure what else to do to feel good about your inbound marketing capabilities.
Have you ever considered hiring outside help to get you through the rut?
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Ways to Empower Salespeople to Use Marketing Data

by Bethany Handy on September 2, 2015

Sales teams don’t have time for much else other than their jobs.

They need to do what they do best - sell!

So it’s no surprise when you bring up something like marketing data, a salesperson’s eyes might start to glaze over. Although ironic, you need to sell new solutions to salespeople to get their buy-in. How would you get them to jump on the data train easily?

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How Today’s Connected Consumer is Changing the Sales Process

by Chris Handy on August 31, 2015

Scott Gillum, president of Gyro, said it best, “The traditional sales process is now obsolete. It’s time to follow the buyer’s journey.”

Organizations that haven’t revamped their sales processes to accommodate the new consumer are well behind the curve.

Today’s consumer is educated, researched, and more knowledgeable in products and services than they have ever been. How is your organization going to accommodate today’s buyer? Where do you start? 

Nearly 67% of the buyer’s journey is done digitally. Buyers can review services on Yelp, ask for opinions on social media, read your online product descriptions, and more importantly, research the competition instead of calling around. Businesses need to do their research on the modern consumer: their interests, values, and what they would want to know about the product before they buy.

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Mapping the Buyer’s Journey and Predictive Selling

by Bethany Handy on August 13, 2015

Buyers are researching more content than ever before when looking to purchase a product or service.

Because of this, many marketers and sales people are having a tough time keeping up with the content demand.

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6 Signs Your Website Needs a Redesign

by Bethany Handy on August 10, 2015


Think about it.

Eventually, everything needs a redesign. Fashion gets a facelift every season, thank goodness. Remember those awful Juicy Couture sweat suits from the 2000s? Earth Shoes? Layered polo shirts with popped collars? Everything needs to change with the times… even websites. Website redesigns can improve the user experience and keep your brand image fresh.

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Editorial Management for Your Blog in Evernote

by Chris Handy on August 6, 2015

When it comes to blogging, presenting fresh, original ideas is the very essence of success.

You might get an amazing idea for your blog while searching for funny videos in your free time or reading an interesting magazine. We can’t program our ideas to make them come up only when we’re working on a blog. Ideas come and go. They flow around randomly, and if you can’t capture and save them for later, they will get lost.

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Topics: Evernote

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