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New Business Website Launch Advice

by Chris Handy on December 17, 2014

Are you launching a new business?

After advising thousands of entrepeneurs and new business owners on how to get started with launching a new website, I've learned a few best practices to get your website launched quickly.

Read on for more...

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Topics: Marketing

Brand Mistakes & the Social Media Faux Paus Witch-Hunt

by Chris Handy on November 19, 2014

The social media mob is more violent-natured than Cosa Nostra. When brands screw up, the witch-hunt begins. You may have noticed this in the past couple of years. People of all kinds calling for brands' heads when an insensitive social media post is made.

In this post, we'll explore some examples of the mob mentality that emerges from these mistakes and a framework for your brand to handle these situations.

Keep Reading...

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Topics: Social Media

Three Ways That Service or Product Pages Can Fall Flat

by Chris Handy on November 10, 2014

Are your product and service pages hurting or helping you?


 

In business, we often become so engrossed in our process, that we forget that our prospects do not know our lingo, our acronyms or much about the nuts and bolts of our product or service. 

This is why most service pages fall flat for our prospects.

For the rest of the article, I'll simply refer to "service pages" rather than "product or service pages" Cool by you?

Some of you might have noticed that your service pages have a particularly high "bounce rate". In other words, a high percentage of people who view these pages leave your site, likely never to return. 

In this post, I am going to share three ideas that are meant to help you create more relevant, engaging and sticky product & service pages by:

  1. Identifying with the prospect
  2. Building trust 
  3. Being direct on next steps

So keep reading, and lets see if any of these apply to you.

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Quick Tips for Conducting a Buyer Persona Interview

by Bethany Handy on November 7, 2014

Buyer personas, or fictional portrayals of your ideal consumer, can help you better understand your target market.

Creating a buyer persona can be challenging, however, because even though the persona is fictional portrayal, it also needs to be realistic. Conducting a buyer persona interview with real customers can help you shape your personas into valuable marketing tools.

You may understand your ideal customer to be a "stay-at-home mom" or your "average traveling businessman," however, having discussions with actual customers can provide you with relevant information such as shopping habits or unique needs. Here are five quick tips to conducting a buyer persona interview that will glean as much worthwhile information as possible.

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Prioritizing Your Sales Pipeline - Increase Sales With Lead Scoring

by Bethany Handy on October 1, 2014

Lead scoring is a significant and productive part of sales management. By tracking the prospect's behaviors and activities on the web, you can determine their level of interest in your company’s solution.

Most marketers know the importance of lead scoring. It helps align sales and marketing objectives when both teams can agree on a great and in the alternative a not-so-great lead, plus it makes the sales organization more efficient by letting them spend their valuable time only on the leads that are the most sales probable.

There are some venues of lead intelligence, behaviors and activities  many expert marketers consider in lead scoring points for their sales. You can get started with a company program for  your lead scoring that  gives your sales and marketing teams valuable information about your company leads.

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HubSpot Adds New Sales Accelerator and a Free CRM to Its Offering

by Chris Handy on September 16, 2014

Our favorite marketing tool just got a little more “salesy”, but in a good way. More on the new HubSpot CRM & Sales Accelerator Product “Sidekick” down the page.

When we first discovered HubSpot, we learned that it was a company dedicated to furthering the business growth of its clients by providing a suite of marketing tools and education. Since adopting HubSpot and becoming partners, we have drastically increased the lead generation power of not only our own site, but of our clients. Now, HubSpot has changed the game for us again.

"The traditional sales process in broken. Instead of 'always be closing,' the next generation of sales leads will 'always be helping.’" - Brian Halligan

Today, at their keynote at this years INBOUND conference, Brian Halligan & Dharmesh Shah announced their next generation of Sales Accelerator and CRM tools to the public.



I can say that I am thoroughly impressed. It is really the ease of use compared to Salesforce that makes this product special. In the past, converting a lead into an opportunity or deal was a process that took several steps across two pieces of software. With HubSpot CRM, you can create a deal right on the contact record.

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Topics: HubSpot

Inbound Marketing Best Practices for the Healthcare Industry

by Bethany Handy on September 6, 2014

Healthcare Marketing Is Changing.

Private practices and hospitals have more and more difficulty attracting quality patients these days. The figurative "death" of the yellow pages and the onslaught of new digital channels haven't made things any easier on healthcare marketers. If they don’t want to see your messaging, there are many ways that they can just tune out.

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Is Content Marketing a Fad?

by Chris Handy on September 5, 2014

If you listen to what some industry “pros" are saying on the interwebs, you might have heard something like this: “Content marketing is a fad and is not a sustainable strategy.”

I’m here to discuss that point and to provide some insight into what content marketing actually is, and whether or not it is worth your time. 

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Topics: Marketing

Why Inbound Marketing Works for the Commercial Real Estate Industry

by Bethany Handy on August 20, 2014

Unless a commercial real estate website attracts the right kind of traffic, it's essentially worthless to the agent or firm maintaining the site. Anyone is capable of finding a website through a search query but real estate agents dealing with commercial properties don't want just anybody landing on their pages. They want what HubSpot refers to as buyer personasor "holistic ideals" of what lucrative visitors represent. One great way to discover these personas essential to reaching your goals is by developing a competent inbound marketing strategy.

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Topics: Real Estate

Four Inbound Marketing Myths Busted

by Bethany Handy on August 6, 2014

Inbound marketing is the process of attracting potential customers to your business by providing useful and relevant content that meets each potential customer where they are in the buying cycle. Inbound marketing is becoming more and more popular, leading some business owners and marketers to take a few myths about inbound marketing as truths. While there is some truth to these ideas, believing them fully can actually be harmful to your business. Make sure that you have all the information before you buy into these common myths.

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