Email marketing is an effective way to communicate with prospects and customers about your products and services.
Building a list of email subscribers and keeping them informed about updates and offers can help you generate leads and improve sales.
Email marketing is a cost effective way to nurture your subscribers through the buying process and help keep you top of your customers' minds. Here is a list of some email marketing best practices so that you can get the best out of your email marketing campaigns.
1. Hit send with a purpose.
Include a primary call-to-action on each email you send. Think about what action you would like the reader to take and make it easy for them to take it.
2. Only send emails to people who have subscribed.
You should never add people to your subscribers list without their permission. This practice is not only illegal but it makes people think of your company negatively. Also, you must include an opt-out button on every email you send.
3. Write a great subject line.
Your subject line will determine whether or not your email will be opened. A great subject line can entice your readers to want to read more. An interesting and relevant subject line will help you increase email open rates.
4. Make you message mobile.
In today's world of smartphones and tablets many of your subscribers will be reading your emails on the go. Make sure that you are creating mobile-optimized campaigns. Every part of your email should be mobile friendly, this includes links, short forms, and landing pages.
5. Keep it short and sweet.
Make sure the most important information is above the fold and easy to read. Most readers to not respond well to text heavy emails. Bullet points are a great way to break up text and highlight important information.
6. Offer additional engagement.
Your email marketing campaigns can be a great way to promote engagement through your social media channels. Make sure that you have an easy way for people to access your social media profiles with each email that you send.
7. Analyze and Improve.
Make sure to look at email campaigns you have sent in the past. There are many levers you can adjust. Send time, Subject Line, Content, CTA's. Optimizing you rmessages overtime.
8. Sharing is caring.
Let your subscribers advertise for you. If you create great content make sure your subscribers have a simple way to spread the word.
9. Keep the focus toward taking an action.
Remember, depending on the offer and the intended recipients stage in the buying cycle, some people may not be ready for the primary call to action. It is always good practice to include a "Learn More" button for those who require more education about your product or service.
10. Looks do matter.
Every email you send out should be consistent with the look and feel of your brand. Make sure that your emails represent your company in a professional way. Some great ways to keep your email campaigns consistent are:
- Using your company logo
- Using your company's color scheme
- Building an email template to be used with each email
- Including relevent and captivating images