Reaching your prospects online is vital to the success of your business.
Attracting them with unique content that is relevant to the prospect’s everyday life will give you the opportunity to build a relationship with them.
In order to grow, businesses need to have a clear plan of action.
Here are some areas to focus on in order to grow your brand online. While all of these might not be right for every business, integrating some of these into your marketing mix will help you grow.
Creating specific landing pages for special offers, events, downloads and promotions is a great way to increase your online real estate. Each landing page acts as another opportunity for lead generation and another entry for search results.
A webinar is basically an online seminar. Hosting a webinar is a great way to educate people. Make sure that those participating in your webinar walk away with more than just a sales message from you. Offer content and information that attendees will find some benefit from.
LinkedIn is the place to go to connect with business professionals. You should not only have a personal LinkedIn page but your company should have a LinkedIn company page as well. LinkedIn is great for staying up-to-date with things happening in your industry.
Optimize your efforts on LinkedIn by staying active on the site.
Responsive Web Design
If your website is not responsive and mobile friendly then you are losing customers. In today's world most people access the internet from mobile devices. Consumers do not have the patience to deal with a site that is only able to be viewed on a desktop computer. Flash sites (while beautiful and expensive) are no longer relevant to the way people live. People are always on the go and your website should be too.
Having inspiring calls-to-action on your website tells people exactly what they need to do when they arrive at your site or landing page. All calls-to-action on your site should be easily found.
Make sure that you analyze which of your calls-to-action produce the best results for you. Sometimes just changing the color of the CTA or the location can have a big impact.
Your standing in search results depends on many factors, one of these factors is what other websites link to yours. It is important to note that the quality and relevancy of the site linking back to yours matters. Only build links on quality sites.
You can build links through: infographics, guest blog post, contest, commenting on other blogs, and video.
Looking to have a dialogue with your prospects and customers? Then you need to make sure you have a business Facebook page. Facebook is great for engagement.
Promote upcoming events, conduct surveys, or share stories on your Facebook page. The great thing about Facebook is that it easily allows interaction and sharing.
Blogging is the best way for you to show prospects what you and your company are about. Creating unique content for your blog gives people a glimpse into how you operate.
A blog is not a pedestal for you to continually push your own agenda. Your blog content should offer value to the reader. Use your blog to answer commonly asked questions, or give instruct on how to complete a certain task. There are endless things you can blog about just make sure the things you write are interesting and compelling.
Google+ allows you to sync all of your content on the web, no matter where it is stored. It also allows you to connect with people and build trust directly from a search engine results page.
Google Author incentivizes people to build out their Google+ page by increasing their rankings.
SEO (search engine optimization)
Search engines rank websites. You can work to increase your ranking through search engine optimization. Being found on the first page of search results is very important because many times people will not ever click to page two.
There are many things that affect your search standings; keywords, links, content, and ALT tags, just to name a few. Focusing on these things can drastically help you increase your ranking.
Pinterest is growing in popularity. Start a company board on Pinterest and pin (and repin) content that your audience will enjoy.
Sending out email campaigns or newsletters is an easy and affordable way to reach prospects and customers (not to mention it is good for the environment). Regularly sending out correspondence can help you enhance the relationship you have with your audience.
Creating video content is an awesome way to get noticed online. Video content is a powerful way to engage with your audience. Not only do search engines love unique video content but website visitors do too! Websites that have videos see that website visitors stay on their sites longer.
Videos allow you to visually introduce yourself and your company to your audience. They can act to humanize you and to make you relatable.
Twitter allows you to send out information in realtime. Use Twitter to send out news and updates.
Your tweets need to be 140 characters or less so make sure that you are writing tweets that are short and to the point. To maximize your reach consider using hashtags (#) and at symbols (@).
If you want to grow your business online start with the items mentioned above. Incorporating all of these items at once may seem overwhelming. It is best to pick a couple of these to get started and as you master them add additional ones.
Taking your online efforts seriously and committing to work on them every day can help you generate more sales and leads.