In a short time Twitter has changed the face of business. It has allowed consumers to share information, praise and complaints about businesses that they frequent. Maybe even your business. Up until recently many businesses have viewed Twitter and social media marketing in general as a fad. Now they are realizing that social media marketing is here to stay and Twitter is a force to be reckoned with. It should be a central component of your social media marketing efforts.
Below are 15 tips that will get you tweeting like a pro.
- Tweet Often – Tweeting needs to be a daily activity for your business. By tweeting a few times a day your content (and company name) will be in front of your customers on a regular basis.
- Entertain Your Followers – Your customers are busy. Their attention is divided when they are on social media. Entertain them and they will stick around and share your content. Use humor whenever possible.
- Use Hashtags – Populate your tweet with hashtags of popular words related to your business or industry. Sometimes you can even use current events like #Oscars or #Playoffs to get your tweets noticed.
- Be The Expert – Use your knowledge of your industry to dispense information and answer questions your customers and prospects may have. Simply search for keywords related to your industry and if people are asking questions you can answer them.
- Be Yourself – Too many people (and businesses) try to be trendy or funny or outrageous on Twitter in an effort to fit in. Don’t do this. If you try to be something that you’re not your company will have a smell of desperation and phoniness that will turn many would-be customers off.
- Engage Regularly – Spend time actually connecting with your customers. Respond to questions and any mentions of your business. Many successful companies are using Twitter as an extension of their customer service department.
- Follow Back – Follow those people who follow you. This is not only good social media marketing etiquette but it is the only way you can send a Direct Message (DM) to your followers. This way if a customer has a complaint your can deal with it privately.
- Use Photos – You have heard the saying, “A picture is worth a thousand words,” and that is especially true when using social media marketing. An engaging photo will get people to stop scrolling through their timeline and take a look at your content.
- Avoid Foul Language – This seems obvious but you would be surprised the number of business accounts who have broken this rule.
- Stay Away From Controversy – Try to stay out of politics or any other hot button issues. Likewise do not try to use natural disasters or national tragedies as marketing opportunities.
- Don’t Argue – If someone has a complaint about you or your company don’t get into a public argument about it. Handle it through DM or simply apologize and move on.
- Don’t Knock The Competition – Talking bad about the competition (even when they make mistakes) is bad form.
- Complete Your Bio – Your Twitter bio is a great place to introduce yourself and your company. Add links to your website and Facebook page.
- Set A Profile Picture – Use your company logo or a picture you’re your product. This will help brand your company. Use the same photo for all your social media marketing efforts.
- Use Your Twitter ID On Other Marketing Material – This goes for all your social media accounts. Place your Twitter, Facebook and Instagram ID’s on all your marketing material.