In this current era where commerce is dominantly ruled by the Internet, it is important to have a website which not only offers your services, but looks good and behaves well.
It must be visually stimulating to your users, function well, and have keywords and tags present in the text in order to make it show up on Google, Yahoo!, and Bing, among others. Any of the reasons below can contribute to a website redesign.
One of the biggest reasons your website may require a redesign is a lack of responsiveness. This problem specifically refers to how a page looks when it’s viewed on a mobile device. More people access the Internet from their phones than ever before. Therefore, it’s imperative your website is functional for mobile users.
Lack of function is a death bell for even the most ambitious websites. It must be easy to use for visitors across all mediums, laptop and mobile device alike. A poor user experience will most certainly alienate visitors.
Hard to Find
Another very common reason for a website redesign is a lack of exposure. There are thousands of websites all over the Internet and it is imperative you make yours able to be found through optimization and content. Poorly optimized webpages without a clear keyword focus as well as engaging content will not rank high on search pages. A website redesign and an update on the written content in particular can solve this issue.
Another key issue to watch out for if you are thinking about redesigning your website is whether or not it is current. Websites must be updated regularly with fresh content in order to continue performing well. However, if you are reliant on a web designer who may not be able to respond immediately to any issues that can come up, then a redesign is called for so you can more easily manage content upload yourself.
Now more than ever it is vital that your website performs well in all aspects. Today's savvy website visitors expect to be provided with a seamless user experience. How does your site measure up?