Like it or not, social media is a big part of our world today. Knowing social media trends can help put your business ahead of the curve.
Here are a few fascinating social media stats:
Pinterest is projected to account for 40% of social media purchases.
Pinterest is quickly becoming the e-commerce leader among all social networks. Recently Pinterest has added a feature where they will send a "pinner" notification if a pin that they have previously pinned goes on sale. Think about the implications of this...these alerts might give pinners (consumers) more of an incentive to buy. If you sell online then Pinterest is a must.
13% of consumers follow a brand on on social channels because of their content.
As a business you must ask yourself if you are creating unique and compelling content that your audience will want to read and share. Social media platforms make it easy for readers to consume and spread great content. If your content is one-sided or just a self promoting sales message, what is the likelihood that anyone will want to read it or pass it on? Dedicate time and resources to ensure that you position your brand as one that is an expert in your respective field.
70% of business-to- consumers marketers have acquired a customer through Facebook
Facebook is one of the most popular social network sites there is. Today, it is not enough to just have a Facebook company page. You want to make sure you are optimizing your efforts on Facebook by targeting your message specifically for your Facebook audience.
Facebook is a great place to share your latest blog post or a picture of your team volunteering for Habitat for Humanity. Get your audience involved by asking questions and encouraging meaningful dialogue. Having a Facebook marketing strategy will help you increase leads and sales.
17% of teens say Instagram is the most important social network.
Staying on top of what is happening in the world of social media can help your business grow online. Making sure that your brand is everywhere your customers are will allow you to stay top of mind.
Connect with your audience in a visual way with Instagram! Here are some ideas to get you started:
If you sell a product, show off interesting ways people use it.
Show off you company culture by taking pictures of your team on and off-duty
Show off works in progress and tell people how they can learn more by linking to a blog article in the comments.
Share customer success photos and show off the end result of what your company provides. (Happy People)
Instagram will reach a different segment of the market. Do your due diligence to see if this is an important segment now, or in the near future. The median age of Instagram users will be going up each year as millennials grow up and bring their social media habits with them.
As you can see from the stats above social media networks are a valuable component to the marketing mix. Make sure that your brand is actively using social media to enhance your visibility and authority.