Content marketers wear many hats. If you work in this field, you know that you have to be simultaneously managing existing marketing campaigns while brainstorming new ideas and creating fresh content.
Because of this, it is all too easy to become overwhelmed while trying to keep everything organized. In the best case, you may feel frustrated with the overflow of information, and in the worst case, you may forget an extremely important task, which could jeopardize a campaign or a relationship with a client.
This is where Evernote comes in. Evernote can help you collect ideas, develop and share new content, keep track of your schedule, and even have productive meetings with your team. So what are a few reasons why every content marketer should try Evernote?
You Can Access It Anywhere, from Almost Any Device
Good ideas tend to appear at the most unfortunate times. When you wake up at two in the morning and have long since turned off your laptop. When you are riding on the bus or in your car. When you’re on vacation and don’t have internet access. But Evernote makes it easy to capture your ideas quickly from any device at any time. On the bus and get a great idea for a new blogging strategy? Great. You can simply open Evernote on your smartphone, write down the idea, and you’re good to go. Don’t have internet access? No problem. Evernote can be installed onto any device for offline access.
To make this even easier, you should organize your content into well-labeled folders, which brings us to the next point.
Evernote Makes Organizing Ideas for Content Simple
Most people who work in content marketing can relate to the feeling of having tons of fantastic ideas flooding into their head at once. When this happens, you may focus on one great idea while others inevitably slip through your fingers. But with Evernote, you can quickly jot down all of the great ideas you have in their appropriate folders.
For example, if you are managing a social media campaign, you can create an Evernote account for that campaign, and create separate notebooks for your Twitter Account, blog, Facebook Page, etc. This way, when you find yourself thinking, “What was that great idea I had for this campaign’s blog yesterday?” you will be able to open your blog notebook for that campaign and easily find it. Isn’t that better than an office buried in an avalanche of sticky notes?
Evernote Is an Easy Way to Save Content and Keep it Organized
Once you publish that post or start that Twitter campaign, it’s a good idea to have all of your content in one place just in case you have to go back to it later. Evernote lets you keep all of your content safely stored in your notebooks so that you can easily find it again when you need it. It also lets you easily share notebooks with clients. This is great because a client can read and approve content easily before it is published.
But that’s not all. As you’re creating new content, Evernote surfaces previously created content that is related to what you’re working on. This allows you to put together ideas that you may not have even thought about combining, and if you missed any important details from the planning stage of your piece of content, they will be brought to your attention. It’s almost like the program remembers things for you. For content marketers, it doesn’t get much better than that.
It’s An Easy Way to Collaborate When Creating Content
Not only can you share notebooks with your clients, Evernote also makes it extremely easy to collaborate with your team. If everyone has access to a notebook, you can all work on content development together. Evernote even lets you mark-up PDFs, which can speed up and simplify the creation of graphic content. That means no more epically long emails describing what you want done to a graphic.
Evernote can also make your meetings more streamlined and efficient by allowing you to present your notes in a full screen layout. There is no need to transfer your material to another platform. You can simply open up Evernote on your computer and present your material. Imagine how much time that would save you.