Increasing traffic to your website can help you add leads to your sales funnel. There are many different ways to drive traffic and increase visibility online. Here are a few of our favorites.
Make sure that your brand is highly visible on social networking sites. Create social media profiles that express who you are, what you do and why you do it.
Maintain a strong presence by sharing content from your website/ blog and by sharing relevant content created by others. Social networks are a great place to share your latest E-Book, video, or Infographic.
Gone are the days of “link farming”. Google and other search engines penalize those who utilize this practice. Now it is important to have quality links back to your site.
Many external links will occur from your content being shared. So, it is highly important to create content worth sharing. You can also help build links to your site my engaging with other sites. Read other blogs or publications and respond with your thoughts.
Guest Blogging is a great way to increase exposure to your website. If you would like to guest blog for a specific site create awesome content that they would be proud to post on their site.
Another way to increase the amount of guest blogging you do, is to allow others to guest blog on your site so that you can in-turn guest blog on theirs. (guest blogging also helps you build external links to your site)
Compelling web video is one of the top ways people receive information. A concise informative video will help position you or your brand as a leader in your field. Consider video marketing for your company.
Create videos that:
- Are Compelling
- Pertain to Your Area of Expertise
- Are Informative
- Target Your Specific Buyer
Your website should be working for you 24/7. Employ these off-page SEO methods to optimize your site’s performance and increase your sales and leads.
Ready to learn more?