Think about it.
Eventually, everything needs a redesign. Fashion gets a facelift every season, thank goodness. Remember those awful Juicy Couture sweat suits from the 2000s? Earth Shoes? Layered polo shirts with popped collars? Everything needs to change with the times… even websites. Website redesigns can improve the user experience and keep your brand image fresh.
Sign #1: Your Website is Not Happy on Every Device
Click… click. That’s the sound of a visitor clicking on a link to your site and clicking away three seconds later. The days of one-website-fits-all are over. Designing a website for a desktop computer is just not enough. People are viewing your site on mobile phones, tablet computers in various sizes, Chromebooks, and even smart TVs. Can your site be easily viewed on everything from a small phone screen to a big-screen television?
Sign #2: It’s Outdated
Take a look at your site. Does the design look like something from 2000? Do the images have models with big hair? Is the page crowded with columns of various colors full of text that makes your eyes hurt? Do I really need to ask any more questions?
Sign #3: Your Website is Lazy
It’s not performing, and I don’t mean singing and dancing. Your website should be generating leads. Maybe your bounce rate rivals the bounce of a Superball. It’s possible that hits just aren’t converting. Take a look at the data you have on hand through Google Analytics, HubSpot, or any other type of software you may be using?
Sign #4: It is too Complicated to Update
Your telephone number has changed and you need to fix it on your website. After clicking into several places that you could swear will take you to a control panel, you happen upon it but have no idea what to do when you get there. You then search for a web designer that will help you without charging an arm and a leg because now your phone number is still wrong and all of the text is now purple, Comic Sans, size 3 font.
Sign #5: Your Website is Just Not Easy to Use
Visitors hit your home page and are baffled. There can be a plethora of content or a wasteland of empty space. There is no obvious direction or call to action. Perhaps it is too complicated to navigate or searches don’t yield relevant results. These are all reasons for people to wander away from your site to find one that is fun to use and easy to navigate. Add slow page loading times and you’ve lost at least 50% of your visitors. That’s what you call “bad user experience.” Its effect on your site’s reputation is like food poisoning for a restaurant’s.
Sign #6: Your Site is on Page 14… or 24… or 129 of Search Results
When someone performs a search, most choose results from page one, followed (by a significantly lower number) by page two. Once you hit page four, you are attracting under 10% of the traffic share. If you aren’t showing up on the first couple of pages, your search engine optimization (SEO) needs some… well… optimizing. Visitors can’t come to your site and become customers if they can’t find you.
Time to Get Help- Your Website Needs a Redesign
Visit your own website to see if any of these signs apply. If they do, then you should seriously consider a website redesign. Invest in a website that is inbound marketing ready, provides a seamless user experience and generates qualified leads.