Wondering whether or not inbound marketing can make a difference in your bottom line and actually help your business grow?
Let the facts speak for themselves!
1. Inbound leads costs per lead 61% less than outbound leads. The average cost-per-lead for outbound-domianted businesses is $346 vs. only $135 for inbound-dominated businesses.
Inbound marketing is not only less expensive but each lead is more valuable because by the very definition of inbound marketing, they have found you!
2. 89% of businesses are either maintaining or increasing their inbound marketing budgets.
People are catching on. Traditional forms of advertising are becoming less effect (and more expensive) as consumers chart their own oaths by performing research online.
3. 57% of companies with a blog have aquired a customer from their blog.
Write blogs posts that solve peoples' problems. This is is the first step towards building trust. Help them through a difficult time and selling becomes less necessary.
4. 62% of companies using LinkedIn have aquired a customer from the network.
It is all about the context. People on LinkedIn are not looking for pictures of Grumpy Cat. The typical LinkedIn user is looking to enhance their career or grow their business. Seize that opportunity!
5. 77% of B2C companies report that they have acquired a customer through Facebook.
Building a community around your product or service will help provide social proof and can also be a pretty handy platform to provide news around product enhancements or new offerings.
6. 25% of marketers report that their company blog is "critical" to their business.
Think beyond the homepage. Remember each blog post is another page that can show up in search results. Think about what people are searching for and make sure all roads lead to you.
7. 62% of companies report that social media has become MORE important as a source of leads.
Finding your customers where they are is the name of the game. Social media allows you to start conversations with your customers that turn into relationships.
8. 70% of marketers indicate that they blog at least weekly.
Maintaining a consistently updated blog is not only important for your readers but enhances your standing in search results as well. (Google tends to "dish up" the most fresh content)
9. In 2012, small business planned to spend 43% of their budgets on inbound marketing, while large business planned to spend 21%.
Advertising with traditional media requires Fortune 500 level budgets in order to maintain the consistency required to be effective, even still the big boys are starting to catch on to what the SMBs already know.