I recently found myself cleaning up my LinkedIn Groups and almost left the group for alumni from the school I attended from K-12. Below is what I posted to that group instead of leaving. In this group post, I shared my thoughts on LinkedIn Groups that offer little value to their members.
"I follow a lot of LinkedIn groups to keep up with my clients' industries, to network, and for learning. Many of you may not know that there is a limit of 50 groups that any one person can join. So, in cleaning up my groups to remove those that provide little value, I ran across some that I had joined that are more local-based, some broadly industry-based (marketing, sales), and others where the members would blast their own promos. Some of the groups simply have nothing going on. I have been leaving these groups and trying to hone in on the ones that I can learn from or have genuine networking opportunities.
This group, [NAME OF SCHOOL] Alumni, did not make the cut of groups that I SHOULD stay in, and I almost left. But I thought better of it. Why can we reasonably smart people not create a group that delivers value to its members? There is NO activity at all in the group. Are we all too busy? I'll tell you right now that I am, but the time I spend in some of the high-value groups on LinkedIn have proved very rewarding. I've gained impactful business contacts, learned a lot and have been able to help a few people along the way.
I would envision this group as a place for newer grads to find employment and mentorship from older grads. I can tell you that a [NAME OF SCHOOL] grad has an edge in my hiring process, because I know that they have a certain minimum skill set and intelligence level. I would envision this as a place for [NAME OF SCHOOL] grads to do business with one another, for the same reasons. In any case, it'll require more participation from the graduating students, the faculty and all the existing alumni.
What do you think? What direction would you like to see the group take?"
Are you in a group like this that should be thriving but is not? Is there any saving them? Let me know in the comments.