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Bethany Handy

Serving as the Chief Content Officer for Thinkhandy, Bethany focuses on creating the great experiences for her clients.

Email: bethany@thinkhandy.com

Author's Posts

How to Generate Leads For Your Senior Care Organization

by Bethany Handy on December 15, 2016

Your website can be the most powerful tool for generating leads for your senior care organization.

In their search for more information many prospective customers will find their way to your website. What are you doing to provide a great user experience and engage with these visitors?

Here are some tips to increase website traffic and leads.

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30 Minute Webinar: How to Create Content that Moves the Needle

by Bethany Handy on December 14, 2016

Keeping the customer in mind, we can categorize some simple & universally well-performing content topics.

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Topics: Training

Perceived Dishonesty is Costing You

by Bethany Handy on October 13, 2016

In April of this year we had a house fire.

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How to Write Compelling Email Copy

by Bethany Handy on August 19, 2016

Whether you manage the marketing efforts of a small business or a large organization, email marketing can be a highly effective marketing strategy for you, provided that the emails you send are compelling.

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Analyzing the Results of Your Email Marketing Campaign

by Bethany Handy on August 12, 2016

Whether you send a few emails to a small local audience or thousands of emails to a large, highly segmented list, the value of your email marketing will largely depend on your ability to analyze, compare, and act on the results you’re getting.

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Topics: Email Marketing

Crafting the Perfect Email Subject Line

by Bethany Handy on August 5, 2016

In today’s crowded inboxes, the subject line often makes the difference between emails that get opened and those that don’t.

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Email Design Best Practices

by Bethany Handy on July 20, 2016

Today, people open emails on a wide variety of devices, using many different email clients and applications.

For email marketers, this raises many email design challenges.

At the end of the day, emails are only as good as their design – a poor design will defeat even great email content, keeping open rates and click-through rates low, and conversions even lower.

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Topics: Email Marketing

Planning Your Email Marketing Campaigns

by Bethany Handy on July 11, 2016

Email marketing has the power to improve conversions, increase your ROI, and address your customers’ most pressing problems in a direct and effective way.

But running a successful email marketing campaign requires more than great email copy.

It requires careful organization and attention to detail, especially if you use segmentation to target different groups within your audience.  

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Topics: Email Marketing

Using Email as a Sales Tool

by Bethany Handy on July 1, 2016

In spite of the advent of social marketing mediums and technologies, good old email remains a powerful sales tool for marketers who use it wisely.

Universal and easy to use, email is a personal and comfortable medium for billions of people around the world.

Regardless of what you are selling or the industry you are active in, a large percentage of your audience is probably already using email on a daily basis – that’s a great reason to start harnessing the power of email as a sales tool.

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Topics: Email Marketing

The Role of Buyer Personas in Email Marketing

by Bethany Handy on June 16, 2016

Email marketing remains one of the most effective ways to reach existing customers as well as prospective customers, having higher conversion rates than social media marketing and costing less than paid advertising.

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