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Bethany Handy

Serving as the Chief Content Officer for Thinkhandy, Bethany focuses on creating the great experiences for her clients.

Email: bethany@thinkhandy.com

Author's Posts

The Art of Creating Killer Email Subject Lines

by Bethany Handy on June 13, 2016

Over 205 billion emailsare sent and received every day according to Radicati, yet many of these never get opened.

This is especially true of emails marketers and businesses send to prospective customers.

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Topics: Email Marketing

Email Formatting Basics and Best Practices

by Bethany Handy on June 10, 2016

Engaging emails that turn prospects into customers and customers into loyal followers have not only great subject lines and valuable content, but also excellent formatting.

In a world full of different email clients, apps, and mobile devices, email formatting is more important than ever.

If you don’t format your emails properly, your emails may fail to hit the mark, even if they offer good value. Here are some email formatting basics and best practices that will help you get your email design right all the time, regardless of the type of emails you are sending.

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Topics: Email Marketing

4 Tips to Help You Determine How Frequently You Should Be Emailing Your Database

by Bethany Handy on June 9, 2016

Sending too many emails to your subscribers can annoy them and usually increases the number of people who unsubscribe.

Sending too few emails, on the other hand, can dilute and weaken your marketing efforts.

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Topics: Email Marketing

7 Types of Emails to Incorporate Into Your Email Marketing Strategy

by Bethany Handy on June 6, 2016

Nobody likes emails that are solid blocks of text.

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Topics: Email Marketing

Email Marketing: The #1 Question You Should Ask Before Hitting Send

by Bethany Handy on June 3, 2016

Sending personalized emails to your targeted audience isn’t enough anymore.

People don’t want only to be greeted with their names or for the email to include the name of the company they work for.

What recipients want is tailored emails, from the subject line down to the actual content of the email. They want value.

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Topics: Email Marketing

How to Generate Leads From Your Senior Care Website

by Bethany Handy on June 2, 2016

The web, and your website in particular, can be a powerful tool for generating leads for your senior care organization at a considerably lower cost than traditional marketing practices.

In their search for more information, many prospective customers will end up on your website, blog, or social media pages, and if these are optimized to bring you leads, winning new customers will become easier.

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Does Inbound Marketing Work for Senior Care Organizations?

by Bethany Handy on June 1, 2016

You might have read many inbound marketing success stories and been left wondering will inbound marketing work for your senior care organization.

The answer is a resounding yes!

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The One Question Your Law Firm Website Must Answer

by Bethany Handy on May 4, 2016

Many people and organizations who are searching for legal services use the Internet to find law firms that can solve their legal problems.

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Why Paid Ads are Not Enough for Lawyers to Succeed Online

by Bethany Handy on May 3, 2016

Paid ads promise lawyers more traffic, more leads, and ultimately, more clients.

While paid advertising does work for some lawyers, it’s not the most effective way to market legal services online because it leads to very high expenses without promising results.

In a digital environment where 56.1% of all ad impressions go unseen, according to Google, lawyers who rely on paid ads to build their online reputation and bring potential clients to their website are making a big mistake.

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How Lawyers Can Use Social Media to Grow Their Law Firm

by Bethany Handy on April 28, 2016

When used effectively, social media platforms such as LinkedIn, Twitter, and Facebook can be valuable and cost-effective tools for growing a law firm, providing more consistent results than paid advertising or paid listings.

Social media works for lawyers and law firms because it’s both social and personal.

It can be used to establish long-term relations with existing clients as well as attract new clients, in an organic and unobtrusive way. Regardless of your area of practice or the size of your firm, here is an essential strategy for using social media to grow your law firm.

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