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Chris Handy

Chris Handy is the Founder of Thinkhandy, a sales and marketing alignment consultancy dedicated to shortening their clients' sales cycle and generating more qualified leads.

Website: http://thinkhandy.com

Email: chris@thinkhandy.com

Author's Posts

Who is Your Email From? | HubSpot Email Deliverability Best Practices

by Chris Handy on February 2, 2017

If you would like for your customers, prospects, friends, and countrymen to open your e-mails, you might want to pay attention to this post.

There are a lot of ways that you can mess up e-mail, here’s one of them- e-mail sending names. Who is your e-mail from?

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Topics: Podcast

You Still Need Google Analytics if You Use HubSpot

by Chris Handy on February 1, 2017

Guys, this is going to be some real talk.

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Topics: Podcast

How to Use Deals in HubSpot CRM - Tutorials + Links

by Chris Handy on June 20, 2016

Creating deals in the HubSpot CRM is simple, but here are a lot of options and settings.

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Topics: HubSpot

The Future of Sales

by Chris Handy on April 7, 2016

The relationship between prospects and salespeople has changed.

Customers don’t want the “big reveal” or to be “pitched” to.

Instead, they want to be engaged, educated, and informed, through channels of their own choosing. These include blogs, websites, social networking sites, and a variety of content that goes beyond text-based information, including videos and images.

It is by harvesting the power of inbound, content, social media marketing, and organic search engine optimization rather than focusing on conventional, salesly marketing tactics that companies can attract new customers and retain existing ones.

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What About the Lead Experience?

by Chris Handy on March 16, 2016

You are concerned with your costs.

One metric that you should be paying attention to is your CPL (or Cost Per Lead). They do NOT come cheap, and they certainly don’t come EASY.

It takes some genuine sweat equity to get to a point where a real sales qualified lead has an actual meeting with a member of your sales team on his calendar.
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Making an Action Plan for Your Inbound Marketing Campaign Management Process

by Chris Handy on March 10, 2016

Don't overthink the project management system before considering the problems you are trying to solve.

Remember: Don't try to design your entire company workflow all at once.The important thing is that you pick ONE thing to start with.

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Is Your Content Ten Times Better Than Your Competitors?

by Chris Handy on March 9, 2016

I watched a recent Whiteboard Friday from Rand Fishkin over at Moz this week that spurred a lot of reflection and self-evaluation. 

In the video, Rand spells out what you need to do to rank well in search for any given topic in.  I’ll get to that in a minute. But first, the why.

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Get 20% Annual Revenue Growth with Sales and Marketing Alignment

by Chris Handy on March 8, 2016

 Historically, marketing and sales teams have not had the strongest relationships.

But companies that align their sales and marketing see an average 20% annual revenue growth, as opposed to the 4% drop among firms who can’t work together.

Should you be creating a Service Level Agreement (SLA) between marketing and sales

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Accelerate Trust in the Sales Process through Personalized Content Delivery via HubSpot

by Chris Handy on February 26, 2016

Only 2% of prospects buy at the first meeting. The other 98% will buy once they feel they can trust the seller. 

There is no way around it, building trust during the sales process is imperative to success.

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How to Generate Leads on LinkedIn for Your Law Firm

by Chris Handy on February 24, 2016

LinkedIn is a powerful social and professional network for lawyers and law firms, and it can help you generate more leads and grow your practice.

The best part about using LinkedIn as a lead generation tool is that you don’t have to spend anything on it – it’s free.

For best results, combine the following LinkedIn lead generation strategies and track and measure your progress, making adjustments as you go.

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Topics: Inbound Marketing, Legal Marketing

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