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Lauren Read

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Author's Posts

Why I Pin: A Look at the Psychology of Pinterest Marketing

by Lauren Read on June 19, 2013

Hi, my name is Lauren Read.

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The Importance of Upsells and Cross-Sells for eCommerce

by Lauren Read on May 13, 2013

Online shopping is easy, convenient and almost totally devoid of human contact. Perfect for those of us who prefer shopping in our pajamas (without the odd looks from strangers). But as a seller, that human element could mean losing some sales.

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Why Your eCommerce Copywriting Sucks (And How to Fix it)

by Lauren Read on April 23, 2013

Mistakes within your eCommerce copywriting that can hurt your online business extend far beyond spelling and grammar. Once you've learned how to write effective copy that sells, keep these common mistakes in mind and avoid them at all costs - or risk hurting your SEO and inbound marketing power.

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Reel Buyers in by Creating an eCommerce Style Guide for Your Website

by Lauren Read on April 19, 2013

What is the fastest way to convert a visitor on your website to a buyer?

Keep your product pages easy to read and understand by developing and maintaining a style guide.

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Remarkable eCommerce Copywriting for Inbound Marketing and Kitties

by Lauren Read on April 11, 2013

The eCommerce copywriting your business uses is just as important as the product you sell. A picture might be worth a thousand words, but customers want to see details and facts to make informed purchases. Your eCommerce copywriting strategy will directly affect your eCommerce inbound marketing. Follow this simple how-to guide from Thinkhandy to get remarkable eCommerce copy that sells.

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Why You Shouldn't Auto-Post to Twitter from Facebook as a Marketer

by Lauren Read on April 3, 2013

Sure, it seems like a great idea to auto-post your Facebook posts directly to Twitter and save time when social media marketing.

Two birds with one stone, right? But that's where you'd be wrong.

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