Hi, my name is Lauren Read.
Online shopping is easy, convenient and almost totally devoid of human contact. Perfect for those of us who prefer shopping in our pajamas (without the odd looks from strangers). But as a seller, that human element could mean losing some sales.
Mistakes within your eCommerce copywriting that can hurt your online business extend far beyond spelling and grammar. Once you've learned how to write effective copy that sells, keep these common mistakes in mind and avoid them at all costs - or risk hurting your SEO and inbound marketing power.
What is the fastest way to convert a visitor on your website to a buyer?
Keep your product pages easy to read and understand by developing and maintaining a style guide.
The eCommerce copywriting your business uses is just as important as the product you sell. A picture might be worth a thousand words, but customers want to see details and facts to make informed purchases. Your eCommerce copywriting strategy will directly affect your eCommerce inbound marketing. Follow this simple how-to guide from Thinkhandy to get remarkable eCommerce copy that sells.
Two birds with one stone, right? But that's where you'd be wrong.