Posted by Bethany Handy ● January 14, 2016

Creating Bottom of the Funnel Offers for Your Sales Team

Do you know what your sales team really wants?

Have you asked them?

When working with companies to roll out sales enablement programs we hear the same request from sales professionals all of the time: 

"We want bottom of the funnel offers that convert."

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Bottom of the funnel offers (aka BOFU offers), are assets that answer these questions: "Why should I buy now?" and "What happens if I don't buy now?".

Bottom of the funnel offers usually require prospects to take a more active role in the buying process. Instead of just passively consuming content, they must take an action.

Some types of bottom of the funnel offers include:

  •  Product Demos
  • Free Trials
  • Assessments
  • Consultations
  • Audits

Typically prospects who convert on a bottom of the funnel offer are ready for a sales conversation. 

So how can marketers make great bottom of the funnel offers?

Listen in to the podcast below to learn best practices and helpful tips for creating bottom of the funnel offers for your sales team.


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Topics: HubSpot

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