Consumer Insights: What do people do after searching for a local business on mobile?
Is your business website mobile-friendly?
This chart detailing data from the 2012 Our Mobile Planet Smartphone Research Study should prove as incredibly insightful to anyone interested in gaining local customers.
52% Called business or service
26% Made a purchase in-store
50% Visited a business
48% Visited business/service website
50% Looked up on a map
10% No action
What does this mean? It means that users of mobile devices are searching, finding, navigating and calling businesses all from their smartphone... with intent to visit the location. Shockingly only 10% take no action at all.
If your business website is optimized to catch users of smartphones and tablets, you will certainly see the results...
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