Content doesn’t always mean simply web copy that appears on your site. In a world that relies heavily on social media, it also means keeping up with valuable content in every aspect outside of your site. It is up to you to schedule enriching and compelling content on every page that appears to be associated with your business on a regular basis. This is your content marketing strategy. Done well, it can work for you to bring in new leads and create more and more business within your target industry.
Conduct an Industry Analysis
In order to provide information that will bring in successful leads, you have to know what your customers want and what the competition is giving them. An industry analysis provides exactly that. You can do your own search and check out the websites of your competition to see what they’re doing right (or wrong) or you can hire a service to do it for you. Either way, it’s an essential piece of your content marketing strategy.
Get Your Social Media Organized
Depending on the type of business you have and the customers that you cater to, it’s possible that you have up to a dozen or more social media pages. Each one may need its own kind of content. Get them organized using a social media managing service or by finding a system to organize them on your own. Set reminders for posting content or schedule it to be posted by a partner or employee so that every page is always up to date.
Research Topical Content
What is new in your industry? Keep up with the news and post blogs and articles concerning this topical content. It will keep your readers coming back to learn more and will keep them engaged with what’s new. Also, knowing what’s happening in your industry and proving such with topical content shows that you are committed to your business. It shows a level of professionalism that brings in successful leads.
Give your viewers a reason to keep coming back. Run contests or with prizes for sharing social media pages. Start an e-mail campaign with printable coupons. Change the sales and contests often so that viewers will want to come back to see what exciting new incentive they might be able to win.
Thank Your Customers
Be polite in your content. Professionalism in the language that you use is one thing but manners are a completely different objective, and one that is often overlooked. At the end of blogs and articles that have a personal feel, thank readers for coming by to see new content. Thank contest entries for trying even if they didn’t win. Thank customers for shopping on your website. A little bit will go a long way.
Don’t Forget the Follow-through!
Your content marketing strategy may bring in many successful leads. You can make tons of sales and feel very good about what you’ve accomplished…but don’t forget that return business will keep you going for a much longer time than a few new clients here and there. Follow up with customers whether they are new or old. Keep in touch. Treat them well and they will come back again and again. They might even bring their friends!