Inbound marketing can work for eCommerce too. Smart people in the industry are building magazine quality content to drive more traffic, leads and sales to their online stores.
Ask Bourbon & Boots. They will probably tell you that Search Engine Optimization is the least of their concerns. When building content targeted toward your ideal buyer persona, the SEO is just an added benefit.
Someone searching for "how to clean and cook crawfish" will probably find this article naturally. It stands to reason that they might be interested in ordering some crawfish direct, or even adding a piece of festive crawfish jewelry to their wardrobe for an upcoming crawfish boil.
- Build content.
- Share the content with your target personas.
- See more success.