What size screen do you browse on?
You might do most of your browsing on a desktop monitor of 19 or 21-inches.
You might have a laptop with a 15-inch screen. You might have a tablet with an 8-inch display. Your smart phone screen might have a screen size of 5 inches.
The heart of the responsive design philosophy is to create a website that look good and works great on any size browsing screen. With responsive design, the website automatically adjusts the arrangement of elements based on the size of the viewer's browsing screen. This kind of design works to enhance the user experience no matter what device the viewer is using.
Provide a consistent user experience.
In the very recent past, some companies decided to add a mobile website in parallel to their regular one. In many cases, the mobile website offered minimal options and a design that looked nothing like the regular site. Mobile device users would get frustrated with the lack of options and the inconsistent design hurt company branding. Consistency is critical for keeping visitors happy.
Offer easy navigation.
Eliminate or radically reduce the need for scrolling, resizing, and panning. When you bring up a website not designed for screen size responsiveness on a smart phone or tablet, you will be doing a ton of scrolling up and down as well as side to side. With responsive design, the website automatically adjusts for easy navigation.
With responsive design done right, the font size and line length automatically shift depending on the browsing screen size. This ensures that the visitor can read the content without eye strain or scrolling on smaller screens. Website designers need to keep content paragraph size in mind when adding new pieces.
Support rapid page loading.
Smaller devices often have less memory and a slower connection. To keep the pace of page loading consistent, the file size of every element needs to be kept as low as possible while still retaining image clarity.
Offer customers flexibility in browsing.
Browsing is taking on new forms all the time. Tablets only hit the market a few years ago and are now a major part of the mobile world. Smart phones are even stronger. Who knows what the future will bring? Having your website on a platform that is ready will enhance your user's experience by giving them access to your website from any device they choose to use.
Your website visitors will definitely see and appreciate the effort you put into implementing a responsive design.
If you are still undecided about implementing responsive design on your website, think about these statistics:
- According to Trinity Digital Marketing, over 1.2 billion people on this planet already own a mobile device of some sort.
- According to Mobify Research & Development, no one screen size has more than 20 percent of the marketplace.
- According to Latitude, 61 percent of people have better opinions of brands that have a mobile-friendly website.
This shows why smart business owners need to think about how they can enhance the user experience no matter what size device the viewer is using. Responsive design is the current answer and one that you need to start adding to your website.
Having a responsive design is just the first step in providing an awesome user experience.
Find out other website "must haves" to ensure you create the ultimate user experience.