Facebook is the largest social network there is. So how can you use Facebook to promote your business effectively? Follow these Facebook best practices to get started.
Fill Out Your Profile Completely
Make sure all of the information in your profile is complete and up to date. This includes a brief description of your business, your e-mail, phone number, website, hours of operation and address.
Also, make sure that you have appropriate profile and cover photos. Your logo or a picture of your staff can make for a great profile or cover photo. Pick something that visually represents your company.
Be Active and Engaged
Start conversations on your page and engage others. Your page should not be a compilation of sales messages rather it should be a platform for you to start a meaningful dialogue with your audience.
In addition to interacting on your own page, interact with other people on their pages. Conversation (even on Facebook) is a two way street.
Don’t Over Post
A good rule of thumb is to keep your Facebook posts limited to 2-4 per day. Make sure the content you do post is interesting and engaging. Never post just for the sake of posting. Quality matters when it comes to your Facebook content.
Analyze Your Efforts
Know what works and what doesn't. Facebook shows you detailed views of the reach of each post you make. Take a few moments each week to look at these reports. Look for trends in posts that are getting a lot of engagement. What is it that draws people to interact with them as opposed to the one's that do not perform as well. Try different times for different styles of posts. Consider when your audience is spending time on Facebook. If you post at 3 in the morning, you are not likely to get the same reach as you might mid-afternoon. After each weekly review try to identify one takeaway from the prior week's posts, and act on it the next week. Wash. Rinse. Repeat. That is optimization.
Keep it Clean
Anything you post on your Facebook page should represent your company in the best possible light. Do not post inappropriate pictures or comments on your page. Your business Facebook page is not to be used as a personal soapbox.
Make sure to monitor what other people post on your page. If there are comments on your page from others that are inappropriate remove them.
If there are posts from others that are negative but not offensive respond to them. Responding to negative posts on your page is a great way to show off your commitment to customer service.
Drive Traffic to Your Website
Use your Facebook business page to drive traffic to your website.
- Promote blog posts from your website on your Facebook page
- Link to products or services on your website
- Develop Facebook specific landing pages on your website
Developing your Facebook business page can help you generate more sales and leads for your company. Take the time and dedicate the appropriate resources to ensure that your page represents your company well.