Inbound marketing is the process of attracting potential customers to your business by providing useful and relevant content that meets each potential customer where they are in the buying cycle. Inbound marketing is becoming more and more popular, leading some business owners and marketers to take a few myths about inbound marketing as truths. While there is some truth to these ideas, believing them fully can actually be harmful to your business. Make sure that you have all the information before you buy into these common myths.
1. If You Use Social Media, You Don’t Need a Main Website
Social media has become a major player when it comes to any kind of marketing. With inbound marketing, it can be a huge boost for finding leads and can make you feel more connected to your customers. However, the true advantage lies in the fact that your website is entirely controlled by you and your business needs. There are some things that you can do to control your social media but, ultimately, you’re bound by the rules of whatever site you’re using.
Your website is like your main office and social media pages are satellites that you use to help bring people into your main office. You need the main office.Social media can also limit your pool of potential customers. Not everyone uses it and, by forgoing a main website, you’re restricting your access to those customers.
2. You Won’t Have to Spend as Much Money With Inbound Marketing
When most people think about inbound marketing, they think of blogging and social media, which is virtually free in most cases.This isn’t the only way to go about inbound marketing, though. In order to really take advantage of what inbound marketing can do for your business, consider investing in marketing automation software in order to help you optimize your efforts and track your results.
3. Inbound Marketing Helps Increase Traffic, and That’sAll That Really Matters
Traffic to your website is absolutely important and inbound marketing does help to increase it. This is the truth to the myth. The other side, that traffic is all that really matters, is the myth. Traffic must lead to leads. If every inbound link led to a new customer, then traffic would be all that really matters, but that’s not the way it is. Your inbound marketing has to work for you to produce leads or it won’t matter how many people visit your website.
4. Social Media Automatically Makes Your Company Relatable
Just because you hang around the cool kids, it doesn’t make you one of them. Being on social media doesn’t mean that you’re automatically “in” with your customers. You still have to know what they want and give it to them. Industry analysis is important no matter what kind of marketing you use. Don’t forget that.