If you’ve decided to start an Inbound Marketing campaign, then you may be wondering how much it’s going to cost you.
That’s a tough question to answer. Not only are there many different factors that go into the cost, your cost is going to differ based on what you want to get out of your campaign.
Inbound Marketing is just like anything else in life - you get what you pay for. This article is going to go over everything that goes into your Inbound Marketing costs and what you’ll need to spend to get meaningful results.
However, for those to lazy to read to the end, here’s a quick answer to the question “How much does Inbound Marketing cost for legal firms”. It can cost anywhere from $5,000 a month to over $20,000 a month. It just depends what you want to get out of it.
The Cost of Inbound Marketing Technology
One of the first costs you’re going to encounter is the technology cost. Now this can range anywhere from $0 a month to more than $2,400 a month.
If you want to go the least expensive route, you can use free versions applications like Mailchimp or Hootsuite to effectively run your marketing campaigns. However it can be tedious to keep track of all of the different applications.
For a little more money you can use software like HubSpot to centralize all your Inbound Marketing efforts. HubSpot’s software can cost anywhere from $200 / month to more than $2,400 a month.
The Cost of Basic and Premium Content for Your Inbound Marketing Campaign
The cost of content can vary widely. Much like technology it can range from $0 a month all the way up to over $5,000 a month. However, the less money you spend, the more time you’re going to have to budget for writing.
Content is the key to any Inbound Marketing campaign. So it’s worth it to do it right. This means you either need to devote your own resources to writing content every week or pay someone to do it for you.
If you want to go the “pay for content” route you have two options:
- Hire freelancers online to write the content for you
- Hire an Inbound Marketing agency to write the content for you
While hiring freelancers can be cheaper, it’s much more risky. You’ll never know the quality of content to expect. With an Inbound Marketing agency, you’re guaranteed quality content. However, not only that, Inbound Marketing agencies can help you with the strategy side as well.
The Cost of Back-end Digital Work for Your Inbound Marketing Campaign
The last cost to discuss is the back-end, or technical, digital work that has to be done. There’s quite a few things that need setup that require some technical knowledge.
Here’s a few things you’re going to need to worry about:
- Creating / maintaining a website
- Designing landing pages
- Developing email workflows
- Optimizing your website / blog for SEO
If you don’t know how to do all of this stuff yourself, you're going to need to hire someone. This will cost you quite a bit. Inbound Marketing is based on content, but it’s also inherently technical. It’s worth it to spend the money to get a professional to help with this technical work rather than spending countless hours trying to figure it out on your own.
How Much does Inbound Marketing Cost for Legal Firms?
The answer is still, it depends. If you want to do it all yourself, you can do it for free. However it’s going to take you a lot of time, patience, and Inbound Marketing knowledge. If you have to ability to make this your only job, then sure, go all in! However most of us can’t spend that much time on Inbound Marketing.
That’s why you need to hire an agency to help you out. Agency prices can run anywhere from $5,000 a month to much more than that. There’s no limit. Just like anything else, the more you put in - the more you’ll get out. So there’s no stopping how much you can spend, especially if you’re seeing great return.
Speaking of returns, if you’re thinking $5,000 may seem a little steep, it’s really not. That’s because the ROI of Inbound Marketing is so great.