The web, and your website in particular, can be a powerful tool for generating leads for your senior care organization at a considerably lower cost than traditional marketing practices.
In their search for more information, many prospective customers will end up on your website, blog, or social media pages, and if these are optimized to bring you leads, winning new customers will become easier.
Here are some tips to start generating leads from your website:
Make your Website Mobile-friendly
This doesn’t mean only making sure your senior care website works on mobile, but also that it provides an engaging experience with mobile-optimized content and calls to action.
Create a Compelling Contact Page
More than your email, phone number, and mailing address, ensure that your page contains a genuine message conveying your organization’s vision, as well as the promise that everyone who contacts you will receive a reply within 24 hours. Going a step further, consider integrating a Call Back or Live Chat feature on your website.
Maintain an Educational, Inspiring, and Engaging Blog
An accessible blog replete with useful information can generate more leads for your senior care organization than traditional ads. The blog content should address the most pressing concerns your target audience has. Moreover, it has to be optimized for search engines as well as for social sharing. Your blog must also be updated regularly, at least once or twice a week.
Strategically Use Calls-to-action
Calls-to-action can be strategically placed throughout your blog and website content to encourage visitors to download your premium content offers, contact you to learn more about your services or to get answers to any questions they may have. It is important to understand that when it comes to senior care services you need to have CTAs for each step in the buyers journey.
Use Social Media to Direct Potential Customers to Your Website
Senior care organizations can use social media to present inspiring narratives, showcase key employees, or distribute educational or engaging content in order to connect with their audience, grow awareness, and expand their reach.
With carefully placed links and calls to action, social media platforms such as Facebook, Twitter, LinkedIn, or YouTube can be used to direct prospective customers to your website.
Build an Email Marketing List
Of all digital marketing strategies, email marketing has the highest return on investment. Before you can use email marketing effectively, however, you will need a contact list – a list of people interested in your organization and services to which you can regularly send a useful newsletter, premium content offers and more.
Implement a “Subscribe to Our Newsletter” call to action on your website to encourage visitors to give you their email address.
Include a Contact Form on Every Page
A simple contact form that asks only for a name, phone number, and/or email and that appears on every page of your website spares prospective customers of the trouble of dialing your number or going to your contact page.
Use Video Marketing that Speaks to the User
Think about how impactful videos of adult children who have entrusted their parents to your care could be for others currently seeking care for their parents. Videos don't have to cost a fortune and be professionally edited. Some of the videos that generate the most leads are shot with a smartphones.
Last but not least, remember that it takes time to turn your senior care website into a lead generation machine. Keep working on improving your marketing and website experience and leads will come.