The eCommerce copywriting your business uses is just as important as the product you sell. A picture might be worth a thousand words, but customers want to see details and facts to make informed purchases. Your eCommerce copywriting strategy will directly affect your eCommerce inbound marketing. Follow this simple how-to guide from Thinkhandy to get remarkable eCommerce copy that sells.
1. Keep your important details organized and easy to find.
Whether you are selling a complicated electronic device or a prom dress, most customers want to know the most pertinent information right up front. Bonus tip: bullet your points so it's easier to read.
2. Use a friendly voice below the details to add additional selling points.
Give your product pages a touch of personality, and reinforce your brand voice, with a short description that speaks to the customer. The eCommerce copywriting should speak directly to them.
"Your cat will love drinking from this electric water fountain. The soft motion and bubbling element will keep them refreshed and hydrated."
3. Think about the reader.
Your reader is your customer, so know your audience. Someone searching for a very specific type of technical tool probably doesn't want to read a lot of creative material. They are looking for just the facts, ma'am.
But someone shopping for a handmade, vintage cat sweater gives you the perfect opportunity to connect emotionally with your customer that gives your product page personality.
"My grandmother made all of these vintage cat sweaters during her time as a volunteer at the local pet shop. Each one is different and made with love. My kitties love cuddling up in their sweaters, I'm sure yours will too!"
Take this opportunity to remind the reader why they need this product. Engage your customers and keep your copy consistent with your brand voice. This will not only set your site apart, it will instill brand loyalty with your customers.
4. Use your eCommerce copy to enhance the images on your site.
From basic facts like measurements or weight to exciting features, this is where the copy can enrich the shopping experience for your customer.
"The mechanical wheel spins in the top pool of this Cattastic fountain creating motion that your favorite fur ball won't be able to resist!"
5. Keep it short and sweet.
The average customer doesn't spend long enough on a page to want to scroll through a short novel about everything you sell. Keep lengthy information in other areas like landing pages or style guides.
Composing engaging copy that is sure to hook your customer isn’t as hard as it sounds. You don’t need to be a prolific copywriter to create remarkable eCommerce copy that sells. Talk to the experts at Thinkhandy about a copy strategy tailored to your eCommerce business.