Email marketing is not dead.
In fact it is alive and well. There are hundreds of stats floating around about the effectiveness of email marketing.
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
42% of B2B organizations say email is one of their most effective lead generators for targeting new clients.
Hopefully you realize how valuable email marketing can be to your overall inbound marketing and inbound sales strategies. Knowing its importance is the first step in creating killer email marketing campaigns.
In the podcast below we will discuss how often you should email your HubSpot contact list, why the term "blast" is bad when it comes to email marketing, the importance of segmenting your contact list, sending persona targeted emails and much more.
Listen in and enjoy!