Posted by Bethany Handy ● January 12, 2016

Should You Send a Weekly Email to Your HubSpot List? | Email Marketing Best Practices

Email marketing is not dead.

In fact it is alive and well. There are hundreds of stats floating around about the effectiveness of email marketing.

Email marketing works 40x better at acquiring customers than Facebook and Twitter. Compared to social media, email marketing offers a 17% higher conversion rate.

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.

42% of B2B organizations say email is one of their most effective lead generators for targeting new clients.


Hopefully you realize how valuable email marketing can be to your overall inbound marketing and inbound sales strategies. Knowing its importance is the first step in creating killer email marketing campaigns.
In the podcast below we will discuss how often you should email your HubSpot contact list, why the term "blast" is bad when it comes to email marketing, the importance of segmenting your contact list,  sending persona targeted emails and much more.
Listen in and enjoy! 

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Topics: HubSpot