Posted by Bethany Handy ● June 9, 2013

In a Sea of Penguins be a Seal - Get Noticed on LinkedIn


Over the past few years LinkedIn has grown to be the social network for professionals. Today, LinkedIn boasts over 200 million registered users. With so many people on LinkedIn what can you do to make your LinkedIn profile stand out? Follow these tips to creating a LinkedIn profile that is irresistible.

1. Target Keywords in Your Profile

Search engine optimization (SEO) is an important component on Linkedin. Using keywords that highlight your skills make it easier for potential employers and others to find you. When picking keywords for your profile think of terms that other people might search for to find you. This is not a good place to be creative saying things like "Social Media Rockstar", it is doubtful that people are searching that term.

2. Use a Professional Photo

A photo of you playing pool with your friends doesn't scream professionalism. Your LinkedIn profile picture communicates who you are to anyone who views it so you want to make sure you have a picture that gives a positive impression.

*** Make sure you have a photo attached to your profile. There is nothing worse than a stock head with a question mark on it to represent you.

3. Complete Your Profile Entirely

Take your time to craft your LinkedIn profile. Your profile is the story of you and you want to make sure that you tell your story completely. Do not skip sections or leave sections blank. Having a robust LinkedIn profile allows people to get a picture of who you are, where you have been and where your are going.

4. Customize your "vanity" LinkedIn profile link

Everyone has a unique LinkedIn profile link. You can find yours next to your contact info. Edit your LinkedIn URL to allow your LinkedIn profile link to show up in search results under your name on search engines! Having a custom profile link helps you promote your personal brand and adds an additional level of professionalism.

5. Get Recommendations

Having recommendations of your LinkedIn profile is just another way to tell your story. This time in the point-of-view as others.

Ask for recommendations from experts in your field, previous supervisors or employees and clients. When asking for a recommendation you might want to provide them with a list of keywords or strengths that you are trying to target.

Ideally your profile will have a minimum on ten recommendations.

Following these five best practices when creating your LinkedIn profile will ensure that you stand out from the crowd and put your best foot forward. LinkedIn is a valuable tool in our digital world so make sure you are leveraging it to its full advantage.


Ready to start growing your business online?

Inbound Marketing 101