You might have read many inbound marketing success stories and been left wondering will inbound marketing work for your senior care organization.
The answer is a resounding yes!
Understanding How Inbound Marketing Works
HubSpot’s inbound marketing methodology aims to attract qualified prospects through high-quality content marketing on blogs and social media, as well as through a process of search engine optimization (SEO) for the client’s website.
The second stage is about converting traffic and visitors into leads using calls to actions, newsletter subscription forms, e-book downloads, social liking and following buttons and more.
In the closing stage, the lead is transformed into a customer using customer relationship management practices, marketing automation tools, or email marketing. With this marketing approach, the marketing doesn’t actually disrupt the customer’s experience like TV or pop-up ads often do.
When it comes to senior care organizations and services providers the HubSpot inbound marketing methodology is a perfect fit. It is a great process to help those looking for senior care through the important and often emotional decision making process.
What Kind of Marketing a Senior Care Organization Needs
Senior care organizations are in the unique position of having to meet the needs of two very different buyers; seniors and their adult children. Marketing campaigns must speak to each of these and help move both down the sales funnel.
Following the principles of the inbound marketing methodology can help senior care organizations provide the kind of information that senior citizens and their adult children seek when researching or comparing senior care services.
Social media marketing, which is an integral part of HubSpot’s marketing model, can also help senior care organizations become more visible and more trusted online.
Due to the nature of its work, a senior care organization needs to build trust and engage with its audience in a meaningful way- this is what inbound marketing is all about!
To be truly successful with inbound marketing, senior care organizations need to dedicate appropriate resources, and time to really learning the inbound methodology, implementing it within their organization, and optimizing their efforts over time.