When it comes to creating an online marketing strategy, content marketing should be one of the biggest components. Informative content driven by SEO is a great way for your business to receive a higher ranking among web searches and to spread awareness of your brand. If you’re a business owner, then you simply can’t ignore the use of Google Plus for business. By using Google Plus features such as Google Authorship, you can improve the effectiveness of your content, leading to an increase in traffic, credibility as well as exposure.
So what exactly is Google Authorship? If you’ve ever done a search on Google, you’ll notice that some of the search results that pop up contain small thumnail pictures beside the content. Not only do you notice the results that contain such pictures, your eye is actually drawn to them first. Basically, you can use Google Authorship to associate the content that you publish with the profile image you are using for your Google Plus page.
Because people tend to be drawn to images while surfing the web, the odds that they’ll choose your content from a page of search results increases exponentially if you are using Google Authorship. Not to mention that the use of your photograph helps to tie all of your content to a single author and gives the content you have released more credibility. This is because people surfing the web are less likely to think your content is spam if you have an author photograph accompanying it. If that wasn’t enough, data has shown that content associated with certain authors tends to have an improvement in ranking – this means that Google actually rewards Authorship users by improving their content’s search engine rankings.
The first thing you need to do in order to take advantage of Google Authorship is to make sure a recognizable headshot is uploaded to your Google Plus business page. The email address provided on your Google Plus page should be on the same domain as the content you are releasing. Add your email address to your About section to make it easier for Google to associate your domain with your Google Plus account. Make sure your content includes a byline with your name and then submit your email to Google’s Authorship page. Using features such as Google Authorship is one of the many benefits of using Google Plus for business.