Business today is about more than selling a product – it’s about selling a story. Reputation has always been a valuable commodity, and with the proliferation of online stores and near endless seas of pop-ups, banner ads, and intrusive video ads not-so-cunningly placed before pretty much every piece of interesting media that your customers are trying, hard, to view… it’s just not surprising that the old advertising tactics no longer work so well.
Did you know that a customer is more likely to complete Navy SEAL training than click on a banner ad? Beneath the bright lights and bold fonts of the net’s great big offers, customers are looking for a way to connect with the businesses that are important to them. They want to be told a story, and the failing of many businesses to understand this is why only 0.5% of Facebook users now follow their favourite brands’ pages.
Get the Marketing Monkey off Your Back
And pick up a Mailchimp! As one of cyberspace's most articulate and intuitive animals, Mailchimp has a broad range of benefits to offer businesses. As a platform to deliver essential content to your customers it’s exceptional, and content is what customers want. Because your audience is increasingly hard to reach, you now need to offer them not just products and promotions but resources they will find valuable. A good newsletter, with state-of-the-art graphics, customizable design templates and the option to personalize emails with each customer’s name with only the click of a button is a necessary tool in any businesses press and marketing toolbox. In fact, Mailchimp itself is a shining example of this sort of resource-providing, relationship-building strategy, with regular blog posts that show users how to do all manner of crazy, tech-savvy things like linking video and music into your newsletters.
Social Media is Social Business
A whole new business model is evolving out of the way that digital media, and social media in particular, is changing the way that businesses relate to their customers. The ‘Social Business’ model is defined by conversation over dissemination (of information), consumer-lead marketplaces where feedback and sentiment is analyzed to decipher emerging trends and the necessity of providing customers with resources and information in order to generate loyalty and build reputation. Mailchimp fulfils this marketing remit with some cutting-edge advantages – here are our Top 5:
- A drag-and-drop design editor that allows you to build your brand image through a professional looking template, even without technical knowledge
- Root access to the HTML behind templates, so if you are a tech-head you can have free reign over all aspects of presentation
- The option to copy-and-paste your whole email database straight from excel, and search, edit, add or delete emails with ease
- Advanced metrics to measure customer responses, including an A/B testing format to try out different content or a different layout on different audiences
- Social media integration, including tools to combine Mailchimp with a Wordpress website or blog and offering a unified analytic overview
And… It’s Free! Forever!
For businesses with an email database of 2,000 subscribers or fewer, Mailchimp’s ‘Forever Free’ plan allows you to send up to 12,000 emails a month. Analytics, personalized messages to customers, custom forms, the drag-and-drop editor and a whole range of other features are included. For those who want to go a step further, the pay-as-you-go monthly pricing plans are tailored to suit your own individual requirements. With enhanced metrics and functionality, measuring ROI is easy, and reaching the customers you need to reach, in a way you want to reach them, is as simple as Mailchimp itself.