We are very excited to have HubSpot's very own Nick Salvatoriello as our special guest and keynote speaker for the DFW Inbound Relaunch Event. Nick is an Inbound Marketing Professor at HubSpot and is coming prepared to share some great knowledge with all of us!
We wanted everyone to have a chance to learn a little bit about Nick before his presentation, so we came up with a few key questions to give you a glimpse into his mind.
Why do you think Inbound Marketing works?
Because creating helpful, educational, useful content on topics in your industry that prospects and customers are asking is not only the best way to demonstrate your expertise on that topic (and who wants to buy from amateurs besides on Etsy?), but it's also the best way to get in front of people today. We are marketers. The internet is a market for information/content, and we have to produce things of value in that kind of market or risk being overtaken by competitors who have created more valuable content.
Inbound marketing (creating valuable, useful content that can get found in search engines, mentioned on blogs, and shared in social media) works because it is hard to fake. Companies can rarely just buy their way into consumer's wallets with their own ad dollars like in the past. Consumers have more control over the content they receive using technology than ever before. Inbound marketing seeks to partner with that target consumer by understanding what they want to read/watch/interact with, and then creating it for them and making it visible at the right place and time.
If you want the ultimate book right now on how and way Inbound Marketing works, I suggest looking no further than Youtility, by Jay Baer. GREAT book on this topic.
What do you love most about working for HubSpot?
The vision, the great big fat mission. I love that some really smart, entreprenurial guys in Boston decided that they would take responsibility for keeping up with the massive moving target of social media, search engines and content marketing and design a tool, nay, a PLATFORM that was easy enough for COMMITTED small and medium sized business owners to get on board with and use to grow their own companies. Love that.
I also love that we practice what we preach (aka drink our own champagne, eat our own dog food) as much as possible. Just like we teach to our HubSpot Partner Agencies, you have to be your own best case study FIRST, and then if you can SHOW on your website that you know how to do it (and HubSpot certainly can show that - 1.5 million unique vistitors to the site monthly ect) then people will want to know how they can leverage what you've accomplished for their own businesses.
Lastly, I like that HubSpot is dedicated to pushing the envelope to how business is done. They really really want to foster a culture that is forward thinking, and one that is as open and transparent as possible (see the HubSpot Culture Code deck, one of the top posts on Slideshare). As a result, HubSpot is check full of REALLY SMART PEOPLE, and those people drive me to do better every day. I jump out of bed in the morning eager to go into work and see my friends and do my part to maintain my place on this crazy growing team. :)
Why should people come to the DFW HUG on October 23rd?
Plain and simple: if you want to be an inbound marketer, you have to be dedicated to a few things:
- Being a good member of your industry's community
- Reviewing and creating useful content/best practices in your industry
- Building out a support system and driving adoption of your inbound platform of choice (I hope that's HubSpot, but it could be others)
***You're going to get a dose of all three of those at the DFW HUG event.
-You're going to get to experience for yourself how HubSpot has built a a real live community of inbound marketers around the country (and now the world) and see how leaders in that community (your HUG leaders - Bethany, Chris and Dale) operate.
- You're going to have a discussion on what are the most useful inbound best practices that are impacting our industry (inbound marketing) and see a brand new presentation that I have designed strictly for this purpose. So you'll see examples of content you could create for your OWN industry and you'll be able to review some of the strategy we'd recommend at HubSpot Academy for how you should do it-You're going to meet and make connections with some of the most dedicated HubSpot users in your local community. No one succeeds with inbound alone. By its very nature it involves seeking the help and support of others to follow you, share your content, and engage deeper with your brand. Start with some of the most experienced inbound marketers in DFW through this HUG and then spread out from there.
And finally, I just want to say that I had the privelidge to work with Chris and Bethany Handy when they first signed on to partner with HubSpot and adopt out platform over a year ago and I was very impressed with their work ethic, and how quickly they picked up on the core fundamentals of inbound, and then were able to add their own flavor to how to do it based on their own unique marketing agency experience and creative imagination. Dale Berkabile is a published HubSpot case study on our website and Chris Handy was a featured presenter on our HubSpot Partner Success Workshops, so you've got some of the best HubSpotters in the whole darn network in your backyard here. If you're serious about HubSpot, meet the inbound marketers in your area who take this thing seriously, and come away inspired and with some new friends in your corner as a result.
Who is your hero? Why?
No joke, no joke at all, those HubSpot Partners that I've had the privelidge to help get started with Inbound powered by HubSpot, and then they take it and run with it and make it into their own scalable process. ThinkHandy is one of those partners. IMR Corp is another one of those partners. Media Junction is one of those partners. SavvyPanda is one of those partners. They develop frameworks, training resources, innovative use-cases for our product features, and their organizations are growing like rocketships as a result. I can't help but be jealous of these agencies who are able to take the software we have created, and execute on amazing marketing campaigns that delight their clients month after month. I want to be them. I want to help them succeed in any way I can so I can live through them. Somebody has to hold down the fort. That's what I feel like what I do here at HubSpot. The real heros of today's marketing revolution are the agencies out there in the field, like those you have in DFW that are innovating and trying amazing things with the HubSpot software to create marketing experiences that people have never seen anymore. That's why I have to come to DFW this October. I know something special is happening there thanks to the leadership of the DFW HUG and I want to help pour gasoline on that fire.
The small and medium size business owners around the world, who are pasionate about their business, that CARE about the customers in their market, and as a result, take the risks to try new ways to transform their marketing into something people love - and they succeed (they get visitors, leads and customers - more of them every month). That fires me up so much that I would jump on a plan and cross the country to get a piece of that excitement, that possibility.
I know that might sound cheesy and self serving, but nobody is working at HubSpot because it's the place they can earn the maximum amount of money in their career, we are here because it is the place where we feel we can make the maximum amount of impact in our industry. HubSpot, and our network of partners, are at the frontline of the internet marketing revolution, and it's the most exciting thing you could be a part of on EARTH right now. It's incredible. It's heroic.
Do you have a strange or interesting talent?
I would say one thing that is kindof strange and interesting about me is that I am the 6th born of a family of 11 children. This has made me quite the diplomat when it comes to dealing with large groups of people with differing ages and perspectives.
I also have a DJ business, which I have been running since I was in middle school. So, I can cook up a playlist for almost any type of gathering of people, in a matter of minutes. I post the playlists I used for every event I DJ up on facebook (inbound what what??) via facebook.com/djnicksal
So, now that you have gotten to know a little bit more about Nick aren't you excited about the relaunch event?