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Using Email as a Sales Tool

by Bethany Handy on July 1, 2016

In spite of the advent of social marketing mediums and technologies, good old email remains a powerful sales tool for marketers who use it wisely.

Universal and easy to use, email is a personal and comfortable medium for billions of people around the world.

Regardless of what you are selling or the industry you are active in, a large percentage of your audience is probably already using email on a daily basis – that’s a great reason to start harnessing the power of email as a sales tool.

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Topics: Email Marketing

How to Use Deals in HubSpot CRM - Tutorials + Links

by Chris Handy on June 20, 2016

Creating deals in the HubSpot CRM is simple, but here are a lot of options and settings.

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Topics: HubSpot

The Role of Buyer Personas in Email Marketing

by Bethany Handy on June 16, 2016

Email marketing remains one of the most effective ways to reach existing customers as well as prospective customers, having higher conversion rates than social media marketing and costing less than paid advertising.

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The Art of Creating Killer Email Subject Lines

by Bethany Handy on June 13, 2016

Over 205 billion emailsare sent and received every day according to Radicati, yet many of these never get opened.

This is especially true of emails marketers and businesses send to prospective customers.

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Topics: Email Marketing

Email Formatting Basics and Best Practices

by Bethany Handy on June 10, 2016

Engaging emails that turn prospects into customers and customers into loyal followers have not only great subject lines and valuable content, but also excellent formatting.

In a world full of different email clients, apps, and mobile devices, email formatting is more important than ever.

If you don’t format your emails properly, your emails may fail to hit the mark, even if they offer good value. Here are some email formatting basics and best practices that will help you get your email design right all the time, regardless of the type of emails you are sending.

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Topics: Email Marketing

4 Tips to Help You Determine How Frequently You Should Be Emailing Your Database

by Bethany Handy on June 9, 2016

Sending too many emails to your subscribers can annoy them and usually increases the number of people who unsubscribe.

Sending too few emails, on the other hand, can dilute and weaken your marketing efforts.

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Topics: Email Marketing

7 Types of Emails to Incorporate Into Your Email Marketing Strategy

by Bethany Handy on June 6, 2016

Nobody likes emails that are solid blocks of text.

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Topics: Email Marketing

Email Marketing: The #1 Question You Should Ask Before Hitting Send

by Bethany Handy on June 3, 2016

Sending personalized emails to your targeted audience isn’t enough anymore.

People don’t want only to be greeted with their names or for the email to include the name of the company they work for.

What recipients want is tailored emails, from the subject line down to the actual content of the email. They want value.

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Topics: Email Marketing

How to Generate Leads From Your Senior Care Website

by Bethany Handy on June 2, 2016

The web, and your website in particular, can be a powerful tool for generating leads for your senior care organization at a considerably lower cost than traditional marketing practices.

In their search for more information, many prospective customers will end up on your website, blog, or social media pages, and if these are optimized to bring you leads, winning new customers will become easier.

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Does Inbound Marketing Work for Senior Care Organizations?

by Bethany Handy on June 1, 2016

You might have read many inbound marketing success stories and been left wondering will inbound marketing work for your senior care organization.

The answer is a resounding yes!

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