I recently got an email that included the following question about creating the perfect corporate email signature:
So I have been given the task of creating an email signature template for our company. I have researched ways to do this so that it is viewable from any device, web browser and email server. Also, to not come across as an attachment like this email probably did. I have been seeing HTML email signatures and embedding the file or image into the email. Do you know of way to make this viewable on all devices/browsers?
They gave me an example of how it should look. I am recreating that here with my contact info to preserve anonymity.
Below is the how the information displays inline when coded with HTML.
Christopher M. Handy | Marketing Professional | 817.372.9899 | http://thinkhandy.com
This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to which they are addressed.
Here is the code for that.
<img alt="thinklogo 158" src="http://thinkhandy.com/wp-content/uploads/2012/11/thinklogo-158.png" width="158" height="40" />
Christopher M. Handy | Marketing Professional | 817.372.9899 | <a title="Thinkhandy Marketing" href="http://thinkhandy.com" target="_blank">http://thinkhandy.com</a>
<span style="font-size: xx-small;">This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to which they are addressed.</span>
Depending on your mail client, you may not be able to create HTML signatures for use in your emails.
Actually your emails will appear differently in just about everyone's email box depending on the email client they use.
That's right. Outlook, Apple Mail, Hotmail and Yahoo Mail all have different viewing styles. Formatting your email signature to be perfect for all these clients is not easy, and in the end is probably not necessary for day to day communication.
(When creating marketing-focused emails, It is best to use a professional service with tried and true formatting techniques, and you won't be sending these from your Outlook either.)
This is day to day communication. And you would like for people to be able to read the email on any client, and on any device for that matter.
Think about it. Where do you consume most of your email?
Seriously.... Stop and think for a minute about where you read your email.
Do you light a candle, grab a hot cup of cocoa and sit down to a nicely scheduled email reading session every day?
You read your email on your phone like everybody else. Do you care how much spacing is between the phone number and the logo?
You have hundreds (if not thousands) of other emails to churn through while you are at it.
The important things for you are :
- Whether or not the phone number link works to call the person back.
- That you do not have to pinch and zoom around to read the darn thing?
- That you understand the point to be made and any actions that need to be taken.
So. Back to properly formatting the perfect email signature.
You can try my code from above, or if you want to get really deep into the coding side of things, you can read this post for more on formatting your HTML code.
OR you can do what I do. Zero Text Formatting.
Owner & President
Thinkhandy ☛ Marketing + Interactive
817.372.9899 (c) 817.601.5253 (o)
I gamble on whether the logo will be seen or not as an attachment because it really does not matter. The mobile device the recipient is reading it on will automatically turn the phone numbers into clickable links, and most will turn the web links into clickable links as well.
Interested in learning more about how to create stellar marketing? Want to know more about the most effective ways to space your emoticons for maximum results? (That one was a joke.) Read about the must haves for driving traffic and leads to your site with our free eBook.