Inbound marketing can bring you clients easily and inexpensively, but it’s not for everyone.
There are plenty of reasons Inbound Marketing might not work for you.
No one will argue that it’s ineffective, in fact 3 out of 4 marketers prioritize Inbound Marketing around the world. However, inbound marketing is a lot like running. While everyone agrees that running is good for your health, not everyone has the time, equipment, or motivation to run everyday.
Inbound marketing is great, just check out our post, “Why Inbound Marketing works for Legal Professionals”. However it’s not great for everyone. This post is about 4 reasons why Inbound Marketing isn’t right for your law firm.
Lack of Budget
A lack of budget can affect your ability to successfully run an inbound marketing campaign in two ways. First off, if you aren’t able to budget your time to write premium content, you can never effectively bring in clients. That is, unless, you are able to have an agency write it for you.
Which brings me to the second budget, money. If you don’t have the time to write your own content, you’ll need the money to hire someone to run your campaigns for you.
While this may seem like asking a lot, even if you have the smallest of budgets it’s worth it. The cost of an inbound lead is actually 60% less than an outbound lead according to Search Engine Journal. So, in the long run, you’re actually saving money versus taking a more traditional approach to marketing.
Lack of Buy-in
Have you ever met someone who’s “stuck in the past”? Have you ever met an entire industry that’s stuck in the past? Well, welcome to the legal industry.
It’s hard to get people out of their old ways. However, in order to be successful at Inbound Marketing, you’ll need buy-in from everyone in your firm. That goes for partners and all other decision makers.
Your employees are an asset when it comes to Inbound, they know more about your business than anyone else. If you can get everyone behind your efforts, that’s when you’ll start seeing the most return on your Inbound efforts.
Lack of Commitment
In the beginning of this article I related Inbound to running, let’s stick with that. Both running and Inbound take commitment. While running is good for your health, you have to do it every day to see results.
Just like you won’t lose 10 pounds from running 1 mile, you’re not going to gain many clients only putting minimal effort into your marketing campaigns.
Not only does it take time to write premium content and blog posts, you also have to take the time to follow up on leads. Inbound marketing is built on trust, and nothing says untrustworthy like a firm who takes several days to respond, if at all
If you don’t have the commitment to follow through with your leads, you can’t gain any clients through your Inbound efforts.
Lack of Candidness
Have you ever bought anything online? Of course you have. If you’re anything like me, not only do you look for low prices, you look for good reviews and testimonials. In fact, that say nowadays 70% of the buying process is now complete by the time a prospect is ready to engage with sales.
So, while it may be hard to accept at first, you need to be candid with your clients online. This includes pricing and services. Clients today expect transparency in business, in everything they buy and do. Just because your competitors aren’t disclosing their prices yet, doesn’t mean you should be the last one to the party.
If you want to succeed at Inbound Marketing you need to be open and transparent. If you can’t be candid with your clients, then Inbound Marketing may not be right for you.
What Legal Firms can Expect From Starting Inbound Marketing
Are you ready to be candid with your clients? Do you have buy-in and commitment from everyone in your firm? Do you have the budget in time, or money, to follow through with Inbound? Then maybe Inbound Marketing is good for you.
If you think you’re ready for Inbound Marketing, then get ready for great returns. 93% of companies using Inbound Marketing see increase in lead generation. Inbound Marketing is great, the only thing you have to decide is if it’s great for you.