Are you seeing abandoned carts? Do you know what is stopping customers from completing checkout on your eCommerce site? This video from Google should bring you some insight and deliver a few laughs too.
It is important to consider user experience when optimizing a websites conversion rate. Without proper analysis, many problems can go on unresolved indefinitely. Installing Google Analytics on your website is a great step in the right direction.
Interested in some other ideas for optimizing lead generation and stimulating eCommerce sales?