Blogging is an art and it takes time and effort on the part of the blogger. Blogging regularly can help increases visits, sales and leads for your business but sometimes you just get blocked and find yourself unable to write anything worth value for your blog. So what can you do if you find yourself with writer’s block?
Schedule Time to Write
It is important that you set aside a specific time each day/week/month to write. It is not enough to say I am going to write for an hour this week. Instead actually pencil time in on your schedule for writing. Make sure that you keep this writing appointment with yourself.
Sometimes the best way to get ideas is to read articles or books written by others. Some of the best blog articles I have read have been in response to an article written by someone else. Not only can reading get your creative juices flowing but it might help give you direction.
Expand Your Options
There are many great topics to write about. You do not have to limit yourself to writing only about company products or happenings.
Write articles for your blog that:
Answer questions you have received
Inform your readers about things going on within your industry
Show the reader how-to complete a specific task
Humanize your company (think staff bios, philanthropic involvement, company story etc.)
Don’t Wait for Perfection
Not ever article that you write is going to be a home-run. Sometimes it is good just to get the thoughts out of your head and on paper. You can’t wait around for the perfect blog article to pop into your head. If you wait for perfection you are likely to not post anything to your blog.
Take the article you have and seek the opinions of others. Maybe with just a little tweaking the blog article you have written can be one that knocks it out of the park.
Blogging is a key component to growing your business but it isn’t always easy. Make sure to follow the blogging best practices above to help you create dynamic, unique content that stands out on the web.