As a lawyer you need to find ways to reach potential clients in your local area.
Small to medium firms can best spend their time and money avoiding traditional advertising like television and billboards in favor of ramping up their SEO efforts to boost online presence.
Here you'll find just how law practice marketing can help your law practice.
Easily Found in Search Engines
The primary reason to engage in local SEO efforts is to allow your potential clients to find your law office more easily in the search engines. When seeking services, customers usually type in the service and location into Google search. You want your website to appear in the results on the first page, and focusing on local content can help with that. Rather than focusing on one city, however, you should target all the cities within the region you serve.
An excellent way to begin building your local presence online is through the use of social media profiles. Not only do these results rank highly in the search engines, but having a social presence makes your law firm seem more approachable.
Blogging, too, can advance your SEO efforts. Quality blogs on legal topics in your specific niche has the additional benefit of establishing your firm as a local online authority on the subject. Don't think of it as giving information away for free but rather as a way to connect with and inform your clients about their legal rights and responsibilities.
Long Term Payoff
The beautiful thing about law practice marketing is that it will pay off in the long term. Unlike traditional advertising methods that boost business only for as long as the ad runs, SEO efforts are permanent and ongoing. As long as you maintain and update your website, engage with your audience via social media and consistently work on providing unique, authoritative content, all your hard work will pay off and give you a leg up on your competitors.