Nonprofits can leverage social media to increase donations and promote and educate about their cause.
Here are some social media best practices for nonprofits:
1. Dedicate time to your social media efforts. You cannot effectively use social media for your nonprofit without allocating the appropriate amount of time. To optimize your efforts you should set aside a minimum of 20 hours per week to dedicate solely to social media.
Use your time to:
- Tweet 2 to 3 times per day
- Post at least once a day to Facebook
- Interact with others across all social networks daily
- Write and publish blog articles
Once you start doing all of these tasks you might find that you need to increase the amount of time you have allocated to your social efforts.
2. Use your social media channels to do more than just ask for donations. Use your social media channels to increase awareness, build an online community, boost your nonprofit's visibility and drive traffic to your website.
3. Create a social media plan. Think about what you want to achieve by using social media for your nonprofit and who you want to reach and then develop a plan to meet your goals and your target audience.
4. Always put your best foot forward. It is better to start growing your nonprofit's social presence slowly to ensure that you master one channel before adding additional channels. The more social channels that your nonprofit uses the more success you will realize.
5. Integrate your social media efforts throughout your nonprofit. Everyone in the organization needs to understand the goals of your social efforts and everyone can work together to maximize your efforts.
6. Have guidelines and accountability. Develop policies and procedures for the use of social media within your nonprofit. Having these in place allows for transparency and protects your organization.
Social media can strengthen the efforts of your nonprofit. Social media can allow you to reach people that you have never reached before. Do everything in your power to ensure your nonprofit is doing social media well.