Social Media Marketing Content for the Construction Industry
So you know your construction company needs a presence on social media channels but you wonder what you should post about.
After all construction is your speciality not social media! Here are a few ideas on topics you can post about to keep you audience engaged.
Project Before and After Photos
Including Before and After photo in your social media posts allows your audience to see your company's work. This is a "no pressure" way to show potential customers what you do.
Current Project Progress
Showing the progress of your current jobs gives people a glimpse at what they can expect when working with you. Also, it allows the average person to see everything that goes into a specific project.
Fun at the Office
Sharing pictures of your staff having fun humanizes your company. People like to relate to people they do work with.
Charitable Projects/ Events
Your company's philanthropic projects are an important part of who your company is and what your company stands for; you should share this!
Sharing real customer feedback helps establish trust with your audience. Hearing what others say about your company in their own words can help build credibility.
Meet the Staff
Everyone loves to put a face with a name. Show people who they will be working with if they hire you.
Sharing awards you've received or certifications you have earned can help build trust and separate you from your competition.
Just for Fun
It is important that your social media outlets are not just all about you and your company. Posting fun and lighthearted things keep people interested and engaged with you.
Belonging to an association shows professionalism to a potential customer.
Social media can be an incredible tool for your construction company. If you use your social media channels correctly you can create a bond between your company and your audience. Make sure you dedicate time and energy to your social media marketing so that you put your best foot forward.
Want to learn more?
Social media is just one of many tools that you can use to increase leads and sales for your construction company. Find out what else you can do to drive more leads and sales for your construction company.