Statistics time! According to a 2012 study, young people conduct research and discovery across multiple devices.
- 92% of teens and twenty-somethings engage with at least two devices simultaneously
- 76% use devices sequentially - meaning looking for information on a smartphone and then using a PC to examine further
Young people are using mobile devices for discovery, and PC's for research. If you are wondering what this means for your business, I will put it simply: Optimize for search on mobile devices.
Think about the last time you headed to page 2 of search results on your smartphone. There is little room for error here when people are trying to find you on a 4 inch screen. Make sure that your website is mobile friendly, and that you are ranking for the important keywords that users are searching for in your industry.
How can you make your website irresistable? Find out with our free eBook that will help you attract visitors, gain more leads, and close more sales.