New marketing trends pop up every year, but what do you need to implement?
The New Year gives you an excellent opportunity to refine and improve your current marketing strategy.
Three trends you need to consider in your marketing strategy for 2015 are: creating a personalized experience for website visitors, creating original video content for the web, and understanding the mobile-first mindset of new and returning customers.
Personalization encompasses how your business reaches and interacts with your audience. Every aspect of your marketing strategy requires you to ensure that your audience has no doubt about what type of business you have, what you offer, and why they should use your business. Personalization will allow you to nurture leads and foster a better relationship with prospects and customers.
Original Video Content
More than 100 million people will watch a video online today, and video content about your business needs to be part of your marketing strategy in 2015.
An average internet user views 32.2 videos each month, and 80% of users remember the video, which increases the chances he or she will visit your business's website. In addition, a memorable video will be shared with others via social channels.
You don't need a full video production team or expensive equipment to start creating video content. Nowadays, most mobile devices are equipped with cameras that can get your started.
TIP: Not sure what topics to cover in your video content? Start by answering prospect or customer generated questions. These videos give you the opportunity to provide real value to those seeking specific information about your product, service or industry.
Wherever you are and wherever you go, chances are good that you will have your cellphone or other mobile device with you and so will your prospects and customers. It is imperative that your website provides a seamless experience that is optimized specifically to work on different mobile devices.
Throughout each and every day people use mobile devices in various contexts and for different reasons, allowing you many opportunities to target them during different parts of their day – at work, at home, or on the go.
Your business needs a clear plan for 2015. You need to offer a tailored and personalized experience to website visitors, create original video content, and have a mobile-first mindset. Embracing these three marketing trends in 2015 will help you meet your marketing goals.
Ready to learn more? Join us for our upcoming webinar, 5 Trends That Will Drive Marketing in 2015.
As a marketing professional, you need to continuously increase the effectiveness of your campaigns and have the metrics to prove it. What will drive your team’s marketing success in 2015?
In this webinar, Thinkhandy Marketing's Founder & CEO, Chris Handy, and will walk you through five key trends that will drive the marketing industry in 2015 and what you need to take advantage of them.