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Analyzing the Results of Your Email Marketing Campaign

by Bethany Handy on August 12, 2016

Whether you send a few emails to a small local audience or thousands of emails to a large, highly segmented list, the value of your email marketing will largely depend on your ability to analyze, compare, and act on the results you’re getting.

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Topics: Email Marketing

Email Design Best Practices

by Bethany Handy on July 20, 2016

Today, people open emails on a wide variety of devices, using many different email clients and applications.

For email marketers, this raises many email design challenges.

At the end of the day, emails are only as good as their design – a poor design will defeat even great email content, keeping open rates and click-through rates low, and conversions even lower.

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Topics: Email Marketing

Planning Your Email Marketing Campaigns

by Bethany Handy on July 11, 2016

Email marketing has the power to improve conversions, increase your ROI, and address your customers’ most pressing problems in a direct and effective way.

But running a successful email marketing campaign requires more than great email copy.

It requires careful organization and attention to detail, especially if you use segmentation to target different groups within your audience.  

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Topics: Email Marketing

Using Email as a Sales Tool

by Bethany Handy on July 1, 2016

In spite of the advent of social marketing mediums and technologies, good old email remains a powerful sales tool for marketers who use it wisely.

Universal and easy to use, email is a personal and comfortable medium for billions of people around the world.

Regardless of what you are selling or the industry you are active in, a large percentage of your audience is probably already using email on a daily basis – that’s a great reason to start harnessing the power of email as a sales tool.

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Topics: Email Marketing

The Art of Creating Killer Email Subject Lines

by Bethany Handy on June 13, 2016

Over 205 billion emailsare sent and received every day according to Radicati, yet many of these never get opened.

This is especially true of emails marketers and businesses send to prospective customers.

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Topics: Email Marketing

Email Formatting Basics and Best Practices

by Bethany Handy on June 10, 2016

Engaging emails that turn prospects into customers and customers into loyal followers have not only great subject lines and valuable content, but also excellent formatting.

In a world full of different email clients, apps, and mobile devices, email formatting is more important than ever.

If you don’t format your emails properly, your emails may fail to hit the mark, even if they offer good value. Here are some email formatting basics and best practices that will help you get your email design right all the time, regardless of the type of emails you are sending.

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Topics: Email Marketing

4 Tips to Help You Determine How Frequently You Should Be Emailing Your Database

by Bethany Handy on June 9, 2016

Sending too many emails to your subscribers can annoy them and usually increases the number of people who unsubscribe.

Sending too few emails, on the other hand, can dilute and weaken your marketing efforts.

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Topics: Email Marketing

7 Types of Emails to Incorporate Into Your Email Marketing Strategy

by Bethany Handy on June 6, 2016

Nobody likes emails that are solid blocks of text.

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Topics: Email Marketing

Email Marketing: The #1 Question You Should Ask Before Hitting Send

by Bethany Handy on June 3, 2016

Sending personalized emails to your targeted audience isn’t enough anymore.

People don’t want only to be greeted with their names or for the email to include the name of the company they work for.

What recipients want is tailored emails, from the subject line down to the actual content of the email. They want value.

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Topics: Email Marketing

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