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Best Practices for Mapping Legal Content to the Buyer's Journey

by Bethany Handy on March 24, 2016

When someone needs legal services, he or she goes through an active research process similar to the one buyers engage in before deciding what product to buy – this is the Buyer’s Journey.

The Buyer’s Journey has three different stages: awareness, consideration, and decision.

If you already use content marketing to promote your legal practice, mapping your legal content to the Buyer’s Journey can be a very effective way to gain more clients and increase your market share.

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Topics: Inbound Marketing, Legal Marketing

What Legal Firms can Expect From Starting Inbound Marketing

by Bethany Handy on March 23, 2016

Everyone reaches a point in their life and when they decide they need to make a change.

Maybe you’ve decided to lose weight, or start a hobby, or cook in more. Or maybe, you’ve decided to turn your company around by using Inbound Marketing.

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Topics: Inbound Marketing, Legal Marketing

Does HubSpot Marketing Automation Software Work for Lawyers?

by Bethany Handy on February 25, 2016

If you are not familiar with HubSpot, a quick explanation is that it allows you to automate several marketing functions to drive your inbound marketing operations forward by applying industry-leading market practices.

Working within a law firm, you might ask yourself whether this platform might be of any use for your marketing operations.

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Topics: Inbound Marketing, HubSpot, Legal Marketing

How to Generate Leads on LinkedIn for Your Law Firm

by Chris Handy on February 24, 2016

LinkedIn is a powerful social and professional network for lawyers and law firms, and it can help you generate more leads and grow your practice.

The best part about using LinkedIn as a lead generation tool is that you don’t have to spend anything on it – it’s free.

For best results, combine the following LinkedIn lead generation strategies and track and measure your progress, making adjustments as you go.

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Topics: Inbound Marketing, Legal Marketing

Why it is Important to Create Negative Buyer Personas

by Bethany Handy on January 11, 2016

We all know having a detailed picture of your organization's ideal buyer is vitally important to your overall sales and marketing strategy.

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Topics: Inbound Marketing

New Business Website Launch Advice

by Chris Handy on December 17, 2014

Are you launching a new business?

After advising thousands of entrepeneurs and new business owners on how to get started with launching a new website, I've learned a few best practices to get your website launched quickly.

Read on for more...

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Topics: Inbound Marketing

Is Content Marketing a Fad?

by Chris Handy on September 5, 2014

If you listen to what some industry “pros" are saying on the interwebs, you might have heard something like this: “Content marketing is a fad and is not a sustainable strategy.”

I’m here to discuss that point and to provide some insight into what content marketing actually is, and whether or not it is worth your time. 

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Topics: Inbound Marketing

Contextual Marketing, Rainy Days & Tacos: What B2B Can Learn

by Chris Handy on July 17, 2014

In our little corner of the world, Magnolia Avenue, there are many restaurants to choose from. With expansive sidewalks and heavily regulated traffic, our agency is located in probably the most walkable neighborhood in Fort Worth, Texas.

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Topics: Inbound Marketing

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