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Why Inbound Marketing Works for the Commercial Real Estate Industry

by Bethany Handy on August 20, 2014

Unless a commercial real estate website attracts the right kind of traffic, it's essentially worthless to the agent or firm maintaining the site. Anyone is capable of finding a website through a search query but real estate agents dealing with commercial properties don't want just anybody landing on their pages. They want what HubSpot refers to as buyer personasor "holistic ideals" of what lucrative visitors represent. One great way to discover these personas essential to reaching your goals is by developing a competent inbound marketing strategy.

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Topics: Real Estate Marketing

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