In today’s competitive online environment, lawyers as well as law practices who want to use the Internet as a powerful tool for generating leads and growing their practice must invest time and energy into developing an informative, authoritative, and easy to navigate website.
It’s no longer enough for lawyers and legal practices to have a website; the website must address specific topics which are of particular concern for visitors and potential clients, and to do it effectively.
Discover what these topics are and why they are so important.
What You Do and For Whom
Does your law practice take on personal injury cases, overtime pay claims, bad faith insurance cases, or medical malpractice claims? Do you focus on family law, labor & employment law, immigration law, or commercial litigation? Do you offer your services to individuals or organizations? What area (city or neighborhood) do you serve?
Your legal website must explain clearly what services you provide and to whom, and it must do so early on, on the homepage even. This helps visitors understand right away whether you are what they are searching for, and also makes your website more specific. Specificity helps build authority.
Why Should a Prospect Hire You
Unless your legal practice is based in a really remote location, people searching for legal services will have several alternatives to your services. You have to give them a few sound reasons why they should choose you over your competitors. This is especially important today, when the Internet makes the search for legal services easier than ever, effacing some of the geographical limitations that have restricted it in the past.
Regardless of the benefits you offer, whether it’s low fees, a vast experience in dealing with specific claims, or a youth and enthusiastic legal team, you want to highlight them. Free case evaluations, the promise of a prompt, discreet, and considerate service, and a money back guarantee for unsuccessful claims can all be persuasive – if you offer them, make sure they get mentioned. Also important is to present successful cases, mentioning the total worth of the claims won.
What Your Services Cost
Because fees and costs may vary from case to case, publishing on your website a list of your charges isn’t the best solution. However, it is important to help your visitors understand on what end of the spectrum your services can be placed. Often the best and most discreet way to tell your clients what your services cost is by using a free evaluation form. This form allows clients to explain in a few words their case and leave their phone or email for your team to contact them.
How You Work
Some lawyers make a point of describing their services as “aggressive”. This helps clients know what to expect. You can go beyond that, describing your basic process, including the cases your take on, how you approach them, or what roles the members of your team fulfill. You can also provide a basic description of what the legal process for your specific practice area and jurisdiction entails. A basic overview of your method can make potential clients feel more comfortable about contacting you.
Last but not least, it is also important to ensure that all your contact information, including telephone number, email address, and the address of your legal practice, are all up to date and easy to access.