Twitter is a fun and effective way to share your company's message in 140 characters or less.
But you might wonder how often should you tweet.
You want to have a presence on Twitter without tweeting so much that you become annoying and your message gets tuned out.
When deciding how often you should tweet here are some things to consider:
- Industry- If you are in the sales or marketing industry you might tweet more often than someone who is in the construction industry.
- Time- It is better to put out fewer, well-crafted tweets than to tweet messages just for the sake of tweeting. Like many other things you need to dedicate time to your Twitter efforts.
- Staff- You might have multiple people tweet on behalf of your company. If this is the case you will want to coordinate with everyone and make a posting schedule.
So the question still remains what is the optimal number of tweets you should tweet per day?
If you are just starting out on Twitter it is best for you to start slow. Try tweeting original tweets two to four times per day during peak hours (6:00 am to 6:00 pm). Remember quality above quantity.
Once you get in the swing of things try to send out an original tweet once per hour during peak hours. For those in the marketing, sales, e-commerce or public relations industry your target number of original tweets should be around 22 per day.
There is no exact science to tweeting and the best rule of thumb is to monitor your account and analyze your results. You might find that 18 tweets per day is the perfect number for your company. You might also find that tweeting right after lunch gives you the best results. Always tweak and make changes to find what works for you.
Finally, make sure that you are interacting with others on Twitter. You will watch your brand grow more quickly on Twitter when you are active on the network. Make time to read others tweets and respond accordingly.
Ready to Grow Your Business a 140 Characters at a Time?