Keeping your business social is not easy, and there is no shortage of social networks to choose from. You may have heard about Instagram. Wondering if embracing the platform for marketing is worth the investment of time and energy?
The answer is not easy. Lets dive into the nuts and bolts of the issue.
What is Instagram?
[blockquote]Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter, Tumblr and more. It's a new way to see the world.[/blockquote]
I couldn't have said it better myself.
Isn't that what Facebook is for?
Well, yes and no. You can accomplish photo sharing with a group of followers on Facebook. But Facebook does not show your content to each and every one of your followers. Thats right, Facebook only shows popular content that is getting a lot of engagement already to your follower's news feeds. It is becoming harder and harder to get your messages out to your fans. They do, however, offer the option to "boost a post". (Another word for "buy an ad")
How is Instagram different?
Instagram offers a real time feed of all the people you follow's posts (as of this writing, Instagram does not hide posts or offer the opportunity to pay for placement).
Instagram offers a quick way for people to share photos, and an even quicker way to comment and like posts. Additionally, you will find a much younger demographic on Instagram. In fact, the number of young people on Facebook is diminishing as smaller services like Snapchat and Instagram reach more young people. An article written by a thirteen year old girl suggests that young people are not flocking to Facebook at all.
This is not to say that only young people are on Instagram. Below are some tables on demographics for both Instagram and Facebook. One thing to note is that the surveys only include users over 18. We all know that valuable data is being left out. My thirteen year old female cousin is a heavy Instagram user, and does not have a Facebook account.
[one_half]Instagram Demographics, Click to enlarge[image src="http://thinkhandy.com/wp-content/uploads/2013/08/F7B50E55DB064E6F86E01F02F0AF5250.jpg" lightbox="true" autoresize="true" clickthrough="false"]
[/one_half][one_half_last]Facebook Demographics, Click to enlarge[image src="http://thinkhandy.com/wp-content/uploads/2013/08/B5C7B5CEB4E74E4A9BEFD31F92379B7A.jpg" lightbox="true" autoresize="true" clickthrough="false"]
Don't put all your eggs in one basket.
- Is your business is only investing in growing its Facebook likes, and ignoring other social networks like Instagram and Twitter?
- Do you believe that Facebook will continue to be the dominant social network for your target marketing persona?
- Is it even currently the dominant social network for your target marketing persona?
These are questions you need to ask yourself as a marketer. In order to stay ahead of the trends, you might consider establishing a presence on the major social networks. It pays to maintain your digital real estate, and diversify your investment.
How can you use Instagram for business?
Dive deep into these questions and more with a social media marketing assessment with one of our marketing consultants.