How well do you know your customers?
Buyer personas are targeted descriptions of a type of buyer.
A buyer persona does not describe a specific person, instead it is a representation of an audience that has likes characteristics that relate to a sale.
Buyer personas look at demographics, psychographics, motivation, relationships, bizographics, and modality. Buyer personas encompass your business’ understanding of people your marketing and sales teams interact with during the sales process.
Buyer personas are important to your business because:
- Buyer personas help your business think like a prospect. With a good buyer persona you will be able to understand the prospect’s world, struggles, interests and motivation. You will understand why they do what they do.
- Buyer personas help make the sales process about the prospect and not about your company or your product. You will be able to interact with the prospect in the way in which they want to interact with you. Communicating to your buyer where they are and in a manner they like will allow you to be heard.
- Buyer persona help you see areas of vision that your company can capitalize on. You will see what works with your prospects and what doesn’t. With this knowledge you will be able to fine tune your efforts to make sure you are delivering your message in the most optimized way.
- Buyer personas allow every member of your team to get to know your prospects and customers. Your team will may relate with one or all of your different buyer personas. Relating to your prospects and customers allows your team to be empathetic and authentic in all their interactions.
Creating solid buyer personas can take time. Your buyer personas may evolve over time. To start creating your company’s buyer personas you need to begin by asking questions relating to who your company’s prospects are.
Download our free eBook and get started today!