So the debate is:
When a writer writes a blog post for the company blog, who owns that content?
Now there are a number of things to consider here. It's the company's content. After all they did hire a writer to produce this content for their blog. So in my opinion, the content should belong to the company. That being said, the author did produce that piece of content for the company, and should be entitled to a byline or authorship.
I think this is where the stem of the debate lies. Should authors be able to build up their own personal brand and take it with them when they leave the company? Well, I think so. I think that the work people do should add to their resume, body of work . They should be able to look back and refer to this work as their own. Just as if they had worked on a project in a Fortune 500 company and had moved on in their career.
Content is becoming more and more important these days. Spending time to create real quality content is a very valuable trait. So the ones that rise above should get credit for their work. Attaching a byline to a company blog post for that author may not mean that much for the company, but it does mean a whole lot for the author. And that author can build up a lot of credibility and respect in your industry
In the end, it actually does help the company. Recognized thought leaders blogging on your company blog can bring a whole new audience to you. You might hire a person has been blogging about technology for the last five years at two different company. Now they come onto your company, and they bring an audience with them that you may not have had before. We should treat authors with respect, but the authors should also understand that the content they are creating is ultimately owned by the company
That's my take on the #GreatDebate.
This post is in response to the #GreatDebate on Hubspot's blog.
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