Hi, my name is Lauren Read.
I’ve been writing for Thinkhandy for a few weeks now and it’s time for an introduction.
I’m 28, married to an awesome bearded guy and I have a cat named Tater that I like more than most people I meet. Also, I’m a Pinterest addict.
It started 2.5 years ago when Pinterest was still in testing. It was only open to certain people, and one of my top tier BFFs (who is a creative director/graphic designer) sent me an invite. Ah, the days of invite only. Back then it was more design and less e-cards.
I have 132 followers (every time a stranger follows you it supports your obvious good taste, IMO) and I follow 81 people/brands. I have 21 boards, 146 likes, and 2,547 pins.
My pining habits increase around life events: wedding planning 2 years ago, buying a house this year. And in between those life events I am pinning recipes, DIY and craft projects, gift ideas, and home décor. I pin clothes and makeup ideas as well, and I wish each time I pinned something it appeared in my closet or vanity, can we please work on that Pinterest team?
What we pin says a lot about us as people. This can be valuable information for inbound marketing. When you look at my Pinterest account you can automatically tell that I am a gluten-free cook who loves winged eyeliner and nail art.
A quick perusal of the other boards I follow shows you what brands/blogs I like. By seeing the holiday décor boards you could guess my religion and when you note the board titled “I am NOT pregnant” you could gather that I do not have kids, but maybe I’m looking into it.
That’s a lot of valuable information right there, all from a single glance at my boards. Your marketing could be perfectly tailored for me based on that information alone!
I consider myself a discerning pinner and truly believe that there is an art and science to pinning and repining. So, what makes me pin?
Images Are #1
When I’m on Pinterest I’m either on my phone or tablet. This means quick scrolling through the tons and tons of images. There’s a lot to look at so I generally scroll pretty fast. The only times I stop to read the captions are when I’m repining.
A blurry, unappetizing picture of enchiladas will not make me click through. A dimly lit outfit post will not make me re-pin. As with a lot of social media marketing, images are a huge key!
Text on images is a close #2
In a former job I wrote for a retailer’s blog. We had a great design team that would create interesting images for the blog that in turn sent readers to the retailer’s website. When the company started using Pinterest, the way images were created for the blog had to totally change to make them more “pinable”.
Thus, text on the images was introduced. Remember what I said early about rarely reading the captions? 9 times out of 10 they are too long or don’t have anything to do with the actual pin. When I see “Deep Clean your Keurig” on top of an image with a girl next to her Keurig I can gather that as a Keurig owner, I need to save this pin to reference back when it’s time to clean my machine. I save it, then that weekend I click through the pin to that girl’s blog. It’s full of tons of helpful household tips. I subscribe! She just gained a new reader through her smart-pin ability.
At least once a week I get an email from a store I shop at telling me about their “Pin it to Win it” contest. This is a perfect opportunity to have your customers do your marketing for you.
I recently participated in a home décor store’s contest. You had to pin your dream room using items from their site. When the pin was created it links back to their site. I was crowding my friend’s feeds with pins from this store, but in turn they were repining. So then their followers see these items and a tidal wave of re-pins and likes was created. All leading right back to the retailer’s site where they could buy the item. Sadly, I didn’t win. But I did order a throw pillow that I couldn’t live without.
Interesting Pins Vs. Pinning Product Shots
Product shots from a retailer’s website are fine things to pin (especially if there is a “Pin It” button on the page). I do it around gift giving times to keep a visual list of gifts I would like to receive, then I send it to my mom and husband and they have a digital shopping list right there. How thoughtful of me!
But when I see a pin that leads to something more engaging, I am more likely to continue clicking through. These interesting pins can help your site’s conversion and bounce rate.
What makes an interesting pin? Well, it’s different for everyone sure, but from what I’ve gathered on my feed and on my friend’s feeds – a good blog post that links to your site is always a winner. Whether it’s a post of a DIY project from a home improvement store that links directly to all the products needed to complete the project, or a recipe from an online cookbook that shows you where to purchase the entire digital cookbook or that promotes certain brands of foods, an interesting pin will increase your clicks more than a single product shot.
Pinterest can be a valuable marketing tool for you to use not only to connect with your customers, but to learn more about them as well. Want to learn more about how Thinkhandy can increase your presence on Pinterst and other social media platforms? Contact us today!